Tag: Zed

Total Results: 12

Emerson makes bigger push into mobile with new marketing campaign

Published: May 1, 2012

Technology and engineering company Emerson's latest update for its ongoing “It’s Never Been Done Before” marketing campaign includes a much bigger commitment to mobile as the company looks to reach C-level executives who are increasingly attached to their smartphones.

Grey Goose jumps into mobile with a new site optimized for phones and tablets

Published: April 6, 2012

Mobile plays a critical role in vodka brand Grey Goose’s new Web experience as the brand looks to engage with consumers wherever they are.

Key best practice for the 6 mobile channels that will matter over the holidays

Published: October 28, 2011

QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS – oh my.

Mobile advertising post-click experience key to conversion: Google

Published: April 1, 2011

How frustrating is it being served up a PC site that needs to be scrolled and zoomed in and out of after clicking on a mobile banner ad?

OrganizedWisdom turns to mobile to keep users informed on health issues

Published: March 1, 2011

OrganizedWisdom is offering mobile health applications as an ongoing initiative to connect users with health and wellness information.

Three keys to building a mobile-optimized Web site

Published: February 4, 2011

By Simon Buckingham

If you are an online retailer and you are unsure whether your company has a mobile-optimized site, it almost certainly means you do not. And that is a major problem

Carriers prioritizing personalized services over advertising: ABI

Published: April 27, 2009

Personalized services for mobile customers are on the brink of providing a rich new revenue stream for carriers, and ramping up mobile advertising is not priority No. 1.

MocoSpace, Smaato team up for mobile advertising

Published: February 12, 2009

Mobile social network MocoSpace and Smaato, an aggregator for mobile advertising networks, have formed a new strategic partnership for mobile advertising.

New York Giants raise money for children's hospital via SMS

Published: September 26, 2008

Fans attending the NFL's New York Giants games are being encouraged to join the team in supporting PSE&G Children's Specialized Hospital by donating via SMS.

Puma kicks off mobile effort for soccer in 13 world markets

Published: June 12, 2008

Sportswear maker Puma launched a mobile initiative in 13 different world markets to promote its "Together Everywhere" program for soccer enthusiasts.