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Tag: Zenith


Total Results: 6

What did Chase learn from its iPad sponsorship?
Published: September 14, 2010
NEW YORK - JPMorgan Chase & Co.’s Chase Sapphire achieved high interaction times and click-through rates for its rich-media iPad advertising campaign.
Emirates airline sponsors Destination: Bollywood SMS initiatives
Published: April 5, 2010
Emirates, a major airline based in the Middle East, has launched the first Bollywood variety show to be fully produced and aired exclusively in North America—and there is a mobile component.
Nestlé launches first mobile campaign for Crunch Cereal brand
Published: September 10, 2009
Nestlé’s Crunch Cereal has launched its very first mobile campaign just in time for the back-to-school season.
Puma uses mobile to develop presence in China
Published: October 27, 2008
To increase Puma's brand awareness, the sporting goods giant launched a multichannel mobile campaign consisting of a WAP site, in-game advertising, coupons, banners and search.
Puma kicks off mobile effort for soccer in 13 world markets
Published: June 12, 2008
Sportswear maker Puma launched a mobile initiative in 13 different world markets to promote its "Together Everywhere" program for soccer enthusiasts.
Puma mobile video ad boosts awareness for soccer shoe
Published: May 23, 2008
A Puma mobile video ad campaign promoting the sportswear maker's soccer shoe increased awareness of the Puma V1.08 product.