Tag: Zim

Total Results: 7

General Mills targets tech-savvy moms with interactive mobile TV campaign

Published: December 7, 2011

General Mills has teamed up with Shazam for a television campaign that promotes the company's Pillsbury products.

Pittsburgh Penguins text-to-win sweeps garners 55,196 unique entries

Published: April 6, 2011

The National Hockey League’s Pittsburgh Penguins ran a text-to-win contest that resulted in 59 percent of its mobile database submitting unique entries.

Mobile giving does not cannibalize other donation channels: Nonprofit Mobile Day panel

Published: February 17, 2011

WASHINGTON – Mobile giving initiatives do not cannibalize other fundraising channels such as online and direct mail, according to a panel at Nonprofit Mobile Day.

Monetizing mobile content is key issue for media brands: panelists

Published: July 1, 2010

NEW YORK – Lucky Magazine, MTV, Sports Illustrated and Gannett Digital executives said that mobile has the potential to cannibalize print the same way the wired Web did.

3Cinteractive to provide credit card mobile transaction service

Published: October 2, 2009

Mobile marketing and technology firm 3Cinteractive has partnered with mobile commerce enabler Billing Revolution to provide credit card transaction processing on mobile phones.

Goodyear SMS campaign sees 5.2 percent CTR

Published: August 19, 2009

Tire-production giant Goodyear launched a mobile campaign to raise awareness in men, right in time for the winter.

Gigafone launches Ochre mobile advertising marketplace

Published: February 16, 2009

Mobile marketing company Gigafone is launching its new mobile digital advertising platform Ochre at Mobile World Congress in Barcelona, Spain.