Tag: Zumobi

Total Results: 22

Mercedes-Benz sponsors new Motor Trend app

Published: February 4, 2010

Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.

Walmart, Microsoft leverage in-app ads for product pushes

Published: January 13, 2010

Walmart and Microsoft�s advertising within NBC's Today Recipes iPhone application is an example of the opportunities brands can take advantage of when targeting smartphone users.

Pepsi integrated marketing effort adds mobile to extend awareness

Published: August 5, 2009

PepsiCo Inc. has teamed up with MTV and the "Rock Band" game for the "Drink Up, Rock Out" promotion. Guess which channel is being used.

What did attendees think of the IAB mobile conference?

Published: July 14, 2009

NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.

Best Buy runs mobile ads in msnbc.com app

Published: June 30, 2009

Best Buy is now running mobile advertising within the brand new msnbc.com application for the iPhone and iPod touch.

NBC�s Today Show, Sporting News extend reach with Palm Pre apps

Published: June 11, 2009

NBC's Today Show and Sporting News have launched applications for the Palm Pre, both available as free downloads in the on-device beta App Catalog.

Applications integral part of marketing strategy: MMF panel

Published: June 3, 2009

NEW YORK - Once a brand has determined that mobile applications are an integral part of its marketing strategy, what's next?

MSNBC�s Rachel Maddow launches iPhone app

Published: May 19, 2009

MSNBC.com has launched the Rachel Maddow Show application for the iPhone and iPod touch, offering consumers a new way to get Ms. Maddow's look at politics, pop culture and current events.

NBC launches mobile app for Today show

Published: April 20, 2009

NBC today launches a Today show mobile application for iPhone and iPod touch users, marking one of the first times for a morning news program to engage with consumers in this manner.

SportingNews.com rolls out iPhone app with MLB focus

Published: April 6, 2009

SportingNews.com has introduced Sporting News Baseball, an iPhone application that provides real-time updates and exclusive fantasy content on all teams and players in Major League Baseball.