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Tag: accuweather

Total Results: 40

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Michelin cuts through marketing fog with contextual advertising
Published: February 17, 2017
Tire manufacturer Michelin is tapping AccuWeather for a highly targeted mobile campaign on the weather brand’s suite of products to promote its wiper blades during rainy forecasts.
AccuWeather's surge in video views is thanks to 360-degree video
Published: August 12, 2016
Digital weather service AccuWeather has precluded a 400 percent increase in monthly video views by introducing 360-degree mobile videos for a more immersive consumer experience.
Q&A: What brands can learn from AccuWeather’s hyper-localized mobile messaging
Published: March 29, 2016
As brands continue tapping into the full potential of location-based targeting, AccuWeather advises marketers to incorporate five key best practices into their messaging strategies, including using short-form videos, building digital communities and providing geo-located contextual information.
AccuWeather works in tandem with Android developers to revitalize app
Published: January 6, 2016
AccuWeather worked closely with Android team members to create an application that is effectively optimized for the multitude of devices built on the mobile operating system.
AccuWeather targets different demographics through different devices
Published: September 17, 2015
NEW YORK – An AccuWeather executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 conference discussed the importance of tailoring content for mobile and wearable devices, making sure content is relevant for each platform.
1,000-store chain shares strategy at Mobile Marketing Summit Sept. 16
Published: September 16, 2015
The chief omnichannel officer of Finish Line will share how mobile is key to the retail brand strategy of one of the leading athletic footwear chains nationwide. Register now for the Mobile Marketing Summit New York Sept. 16. Only $695! Plus get to hear senior execs from Citi Consumer Banking, Pep Boys, Beyond The Rack, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve.
Registration is open - Mobile Marketing Summit New York Sept. 16
Published: July 20, 2015
Register now for the nation's No. 1 holiday-focused summit on mobile. Hear and meet senior execs from Sears, Citi Consumer Banking, Pep Boys, FinishLine, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve. Only $695
Marketers stormed CES in preparation for next innovation wave
Published: January 12, 2015
The big mobile news at this year’s International Consumer Electronics Store included wearables, robotics and the connected world.
AccuWeather storms into wearables with Android Wear app
Published: January 9, 2015
A new AccuWeather mobile application that allows hyper-local weather forecasts to be checked with a glance at an Android Wear smartwatch brings together a demand for fast information with up-to-the-minute forecasts for an exact location.
Ford, AccuWeather keep drivers weather-ready with hyper-local forecasts
Published: December 31, 2014
Ford Motor and AccuWeather are joining forces to let Ford vehicle drivers plan and time trips around weather conditions, enabling AccuWeather’s smartphone app to work with Ford’s AppLink connected car technology.
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