Tag: ad campaign

Total Results: 9

Mobile ad campaigns with $250K+ budgets double in Q1: ad network

Published: May 24, 2011

Campaign deals of more than $250,000 grew 213 percent in the first quarter when compared to the year-ago period, according to new data from mobile ad network Millennial Media.

Mobile vs. online ad campaigns: Leveraging differences

Published: April 5, 2011

By Inbar Chap

The creation of successful mobile campaigns requires a combination of the knowledge accumulated in the world of result-based online marketing with an understanding of the differences of mobile.

Gap between mobile, online ad campaign effectiveness narrows: Study

Published: January 7, 2011

While mobile ad campaigns perform well when compared with online, the gap between the two digital mediums is decreasing, per new data from InsightExpress.

Motorola runs on-deck mobile ad campaign

Published: July 3, 2009

Motorola ran an Ogilvy Poland-designed mobile ad campaign on Polish carrier Play's WAP portal, which generated a click-through rate of 4.3 percent on average, reaching 13 percent at its highest.

Sprint launches new marketing campaigns

Published: April 7, 2009

Wireless carrier Sprint has rolled out two marketing initiatives focused on showcasing the Sprint Now Network and the power of real-time mobility.

Boost Mobile targets thrifty prepaid subscribers with new campaign

Published: February 17, 2009

Prepaid carrier Boost Mobile has launched a new ad campaign that rails against "abuses"suffered by mobile subscribers even as it moves beyond urban youth to price-conscious consumers.

Pepsi launches Kung Fu Fighting mobile app

Published: November 4, 2008

Pepsi has turned to mobile to extend the reach of an ad campaign targeting Hispanics and Latin Americans.

IAB seeks feedback on ad campaign measurement guidelines

Published: July 25, 2008

The Interactive Advertising Bureau announced the public comment release of its "Ad Campaign Measurement Process Guidelines."

More targeted and creative mobile ad campaigns

Published: January 14, 2008

Direct marketing or brand advertising -- the march toward more sophisticated mobile advertising is gathering strength.