Tag: ad campaigns

Total Results: 4

Mobile ad campaigns with $250K+ budgets double in Q1: ad network: Published: May 24, 2011; Campaign deals of more than $250,000 grew 213 percent in the first quarter when compared to the year-ago period, according to new data from mobile ad network Millennial Media.
Mobile vs. online ad campaigns: Leveraging differences: Published: April 5, 2011; By Inbar Chap
The creation of successful mobile campaigns requires a combination of the knowledge accumulated in the world of result-based online marketing with an understanding of the differences of mobile.
Gap between mobile, online ad campaign effectiveness narrows: Study: Published: January 7, 2011; While mobile ad campaigns perform well when compared with online, the gap between the two digital mediums is decreasing, per new data from InsightExpress.
More targeted and creative mobile ad campaigns: Published: January 14, 2008; Direct marketing or brand advertising -- the march toward more sophisticated mobile advertising is gathering strength.