Tag: ad networks

Total Results: 61

MoPub Marketplace gives publishers new way to monetize apps

Published: October 28, 2011

A new real-time bidding marketplace for mobile ad inventory gives publishers a way to drive more revenue from their inventory.

Mobile ad campaigns with $250K+ budgets double in Q1: ad network

Published: May 24, 2011

Campaign deals of more than $250,000 grew 213 percent in the first quarter when compared to the year-ago period, according to new data from mobile ad network Millennial Media.

Amobee, InMobi deal addresses brand reach via mobile

Published: May 12, 2011

Mobile advertising firm Amobee has entered into a three-year, multimillion-dollar contract that will give its portfolio of brand access to InMobi’s far-reaching mobile ad network.

TV Guide exec speaks to mobile monetization strategy

Published: April 20, 2011

With many publishers only now beginning to move their content to mobile, monetizing on the medium is challenging, according to TV Guide Digital, which was dabbling in the space even before the iPhone was launched.

Apple seeks to boost iAd adoption by cutting minimum buy in half

Published: February 24, 2011

Sources at Apple confirmed that the company will in fact be cutting its $1 million minimum iAd buy in half. So will more brands flock to the mobile ad network at the expense of competitors?

So mobile is supposed to save Yahoo?

Published: February 8, 2011

Rumor has it that Yahoo is developing an application publishing platform to let users download personalized content on various mobile devices. But will a revamped mobile strategy be enough to keep pace with competitors?

Where do Google AdMob’s 2B daily ad requests come from?

Published: January 25, 2011

The AdMob mobile advertising network has seen explosive growth in the last year with more than 2 billion ad requests daily from various parts of the world.

Millennial Media lands $27.5M to grow ad network

Published: January 6, 2011

Mobile ad network Millennial Media has raised an additional $27.5 million in equity funding that will be used to fund an acceleration of the company’s 2011 global growth plan after tripling its revenues in 2010.

Lamenting the lack of mobile advertising standards

Published: December 13, 2010

By Carnet Williams

There will be parity between mobile and traditional display when it comes to data and media exchanges and demand-side platforms, but mobile advertising must first overcome some barriers.

Google opens AdMob to hordes of AdSense ads to increase fill rates

Published: November 9, 2010

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers.