Tag: ad tech

Total Results: 15

What should marketers expect at ad:tech San Francisco?

Published: April 15, 2010

With ad:tech San Francisco 2010 set to kick off next week, panelists, speakers and organizers weigh in on what to expect at the conference and what topics will generate buzz.

HSN extends mobile shopping app to Android devices - Mobile Commerce Daily

Published: March 19, 2010

Mobile Commerce Daily today - HSN extends mobile shopping app to Android devices; Nuance expands payment offering to drive down costs.

Ad:tech San Francisco launches Mobile Marketing Master track

Published: March 19, 2010

Ad:tech San Francisco this year decided to go with a different twist on mobile content: anointing a Mobile Marketing Master to lead a two-hour track April 21 instead of the stereotypical daylong event.

Ad:tech keynote: Is mobile Web new marketing tool or extension?

Published: November 6, 2009

NEW YORK – One of the biggest problems facing mobile for media brands and advertisers is the differentiation between WAP and the PC Web.

Mobile marketers should think globally, act locally: keynote

Published: November 6, 2009

NEW YORK – Brands and marketers must tap into rapidly growing international wireless markets or risk getting left behind, according to a keynote roundtable at ad:tech New York.

WPP keynote: Mobile advertising has not reached full potential

Published: November 5, 2009

NEW YORK - The opening keynote at ad:tech New York proclaimed that ad agencies and their brand clients are still waiting for mobile advertising to reach its full potential.

Mobile ads three-to-five times more effective than online: analyst

Published: November 5, 2009

NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.

Embrace location-based mobile services: ad:tech panelists

Published: November 5, 2009

NEW YORK – Big brands need to lead the way in location-based services on mobile devices, panelists said at ad:tech.

Mobile presents obstacles for some media brands

Published: November 5, 2009

NEW YORK – Media brands are facing challenges in the changing digital landscape when it comes to creating content and attracting the right advertisers.

Mobile can be used to keep content with consumers at all times: ad:tech

Published: November 5, 2009

NEW YORK – New technology, such as mobile, is changing the way brands are rolling out product integration.