Tag: ad tech New York

Total Results: 6

WPP keynote: Mobile advertising has not reached full potential

Published: November 5, 2009

NEW YORK - The opening keynote at ad:tech New York proclaimed that ad agencies and their brand clients are still waiting for mobile advertising to reach its full potential.

In-app ads next frontier for mobile marketers: ad:tech panel

Published: November 7, 2008

NEW YORK -- While the in-application advertising market is still nascent, it is poised to offer a variety of lucrative opportunities for marketers.

Mobile social networking on the rise: ad:tech panel

Published: November 7, 2008

NEW YORK - Mobile social networking, mobile dating and social mapping -- already popular overseas -- are making major inroads into the United States market.

Marketers must develop multiple identities in digital age: ad:tech keynote

Published: November 6, 2008

NEW YORK -- Should a brand develop a broad core essence, or should it customize an identity for each niche of consumers? The answer is both.

Context is key to advertising placement: ad:tech panel

Published: November 6, 2008

There is so much information on the Internet that it can be difficult for consumers to find exactly what they are looking for -- a pitfall that now applies to the mobile Web.

NBC, 3rd Dimension collaborate on mobile ad network

Published: November 5, 2008

NEW YORK - NBC Universal is sponsoring 3rd Dimension Inc.'s Mobileyes ad-supported live mobile traffic video service, per an announcement made at ad:tech New York.