Tag: ad tech

Total Results: 17

Mobile presents obstacles for some media brands

Published: November 5, 2009

NEW YORK – Media brands are facing challenges in the changing digital landscape when it comes to creating content and attracting the right advertisers.

Mobile can be used to keep content with consumers at all times: ad:tech

Published: November 5, 2009

NEW YORK – New technology, such as mobile, is changing the way brands are rolling out product integration.

In-app ads next frontier for mobile marketers: ad:tech panel

Published: November 7, 2008

NEW YORK -- While the in-application advertising market is still nascent, it is poised to offer a variety of lucrative opportunities for marketers.

Mobile social networking on the rise: ad:tech panel

Published: November 7, 2008

NEW YORK - Mobile social networking, mobile dating and social mapping -- already popular overseas -- are making major inroads into the United States market.

Marketers must develop multiple identities in digital age: ad:tech keynote

Published: November 6, 2008

NEW YORK -- Should a brand develop a broad core essence, or should it customize an identity for each niche of consumers? The answer is both.

Context is key to advertising placement: ad:tech panel

Published: November 6, 2008

There is so much information on the Internet that it can be difficult for consumers to find exactly what they are looking for -- a pitfall that now applies to the mobile Web.

NBC, 3rd Dimension collaborate on mobile ad network

Published: November 5, 2008

NEW YORK - NBC Universal is sponsoring 3rd Dimension Inc.'s Mobileyes ad-supported live mobile traffic video service, per an announcement made at ad:tech New York.