Tag: adidas

Total Results: 18

Adidas campaign points to effectiveness of multiscreen advertising

Published: September 30, 2011

Sportswear brand adidas ran a video-centric ad campaign across online, mobile and tablet devices.

Apple seeks to boost iAd adoption by cutting minimum buy in half

Published: February 24, 2011

Sources at Apple confirmed that the company will in fact be cutting its $1 million minimum iAd buy in half. So will more brands flock to the mobile ad network at the expense of competitors?

Adidas promotes Super 64 tournament via mobile app

Published: December 29, 2010

Adidas is promoting its Super 64 tournament via an iPad and iPhone application that features information on the participating teams.

Adidas permission-based mobile marketing program averages 35pc response rate

Published: December 2, 2010

Footwear and apparel giant adidas wanted to drive footfall to a new flagship adidas Originals store in Cairo, so the brand ran a mobile advertising campaign targeting early-adopters.

Scandinavian mobile agency Mobiento expands to the US

Published: December 1, 2010

Sweden-based global creative mobile agency Mobiento has launched its North American presence with a flagship office in New York.

Sports brands help increase global mobile advertising: study

Published: July 12, 2010

Sports brands such as adidas and Puma invested in mobile marketing during the World Cup and helped increase global mobile advertising.

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Published: July 6, 2010

The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup.

Adidas mobile campaign lets consumers track London Marathon runners

Published: September 21, 2009

Adidas ran a mobile campaign to extend its sponsorship of the London Marathon.

Adidas engages youth demographic with mobile marketing

Published: August 7, 2009

Sportswear powerhouse Adidas is leveraging the mobile channel to build brand awareness around Adidas Originals.

Adidas, H&M, Ford see stellar results with mobile banner ads

Published: June 12, 2009

Hotshot brands Adidas, H&M and Ford are running mobile advertising campaigns within carrier Tele2's approved network of sites in Sweden.