Tag: adidas

Total Results: 18

Ad-supported mobile content outpacing subscriptions: Myxer

Published: April 15, 2009

Myxer claims that tough economic times are driving more and more consumers to free, ad-supported mobile content, as opposed to subscription-based models.

Adidas runs mobile campaign to promote sportswear

Published: February 19, 2009

Adidas tapped mobile ad network AdMob and ad agency Isobar for a mobile advertising campaign to promote its Originals collection of vintage clothing, retro shoes and urban wear.

Retail giant H&M runs multifaceted mobile marketing campaign

Published: January 23, 2009

Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote its latest collection.

Targeting youth on mobile: adidas, Nickelodeon, Sony

Published: August 25, 2008

The youth demographic is more inseparable from its mobile device than any other and is the bread-and-butter of many marketers, though marketing to that segment presents its own challenges.

Adidas makes a case for mobile at industry shindig

Published: June 11, 2008

NEW YORK -- Mobile played a key role in sportswear brand adidas' "Basketball is a Brotherhood" campaign featuring six NBA players to promote its Team Signature footwear.

Adidas deal with NBA builds mobile database

Published: April 14, 2008

With about 500,000 people visiting Las Vegas for NBA All-Star Week 2007, Adidas needed to figure out a way to get people who are constantly on the move to interact with the brand.

Tip for big brands in mobile: Extend existing campaigns

Published: March 14, 2008

By Tony Nethercutt

The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.

Unicast, AdMob ally for richer WAP experiences

Published: February 27, 2008

Unicast has moved into the mobile advertising space through a partnership with mobile ad network AdMob, roping in clients such as Land Rover, S.C. Johnson and Adidas.