Tag: ads

Total Results: 119

ITV sees 50,000 mobile TV ad interactions via Shazam-enabled initiative

Published: May 16, 2012

ITV, Britain’s commercial television network, saw 50,000 viewers use the Shazam mobile application to tag Pepsi Max and Cadbury ads in just 60 seconds of airtime during the “Britain’s Got Talent” finale.

Emerson makes bigger push into mobile with new marketing campaign

Published: May 1, 2012

Technology and engineering company Emerson's latest update for its ongoing “It’s Never Been Done Before” marketing campaign includes a much bigger commitment to mobile as the company looks to reach C-level executives who are increasingly attached to their smartphones.

Should marketers invest in in-app ads or mobile display?

Published: April 25, 2012

Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option for marketers who want to reach mobile consumers. While savvy marketers have begun pouring more money into in-app ads, mobile Web-based display advertising can still make sense for many.

Planters snacks on mobile to support new nut mix

Published: April 20, 2012

Planters, a division of Kraft Foods, is running mobile ads within the Men's Health mobile applications to promote its new nut mix.

Hunger Games iPad ad units deliver 5pc click-through rate

Published: April 19, 2012

Lionsgate tapped mobile marketing to build excitement with a younger audience before and after the recent release its new film "The Hunger Games," resulting in record-breaking mobile ticket sales.

Wrigley’s Orbit shakes up multichannel campaign with mobile video ads

Published: April 12, 2012

Wrigley’s Orbit gum is using mobile video ads to mix up its marketing campaign that lets users enter to win prizes by finding on-pack product codes.

Universal Pictures builds film awareness via mobile ads

Published: April 3, 2012

Universal Pictures is pushing its “American Reunion” film with a mobile ad campaign that encourages Words with Friends users to play words associated with the movie.

Four mobile marketing strategies that are working right now

Published: March 20, 2012

While the conversation around mobile marketing often centers on the future potential to reach consumers in a meaningful way, there are techniques that are working in mobile right now and providing significant results.

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

What Apple’s Q1 earnings say about the company’s role in mobile for 2012

Published: January 25, 2012

Apple’s first-quarter, record-breaking iPhone and iPad sales are indicative of the important role the company will continue to play in the space in 2012 and beyond.