Tag: adtech

Total Results: 47

Sam's Club enters tablet space with commerce-enabled iPad app: ad:tech

Published: November 14, 2011

NEW YORK – Sam's Club is entering the tablet space with a commerce-enabled iPad application, a company executive revealed at ad:tech.

Ad:tech attendees claim mobile taking up more of brands' marketing budgets

Published: November 14, 2011

NEW YORK – Attendees at ad:tech agreed that unlike past years, brands and marketers have finally embraced mobile and are continually adding it to their marketing mix.

Amazon, Google, Apple and Facebook: Who will win the tech war?

Published: November 11, 2011

NEW YORK – As the tech war continues between four of the industry’s biggest players – Amazon, Google, Apple and Facebook – data will be the deciding factor for which company wins.

Rue La La exec: Use mobile experiences to build brand

Published: November 11, 2011

NEW YORK – A Rue La La executive at ad:tech said that mobile is an ideal channel for its on-the-go members as it serves as another tool to deliver an engaging brand experience.

Emotion and technology must go hand in hand: ad:tech keynote

Published: November 10, 2011

NEW YORK – Steve Jobs' passing undoubtedly left a hole in the mobile industry and according to William Isaacson’s new book, Mr. Jobs can credit his success to his passion for producing products that combine the human emotion with technology.

Ad:tech New York summons Coca-Cola, Sam’s Club, Groupon to discuss mobile

Published: November 7, 2011

Ad:tech is Nov. 8-10 and will feature brands such as Coca-Cola, Sam’s Club, Nestle, Groupon, Rue La La and Time Inc. sharing their mobile expertise.

Pepsi keynote: Mobile permeates everything consumers do

Published: April 15, 2011

SAN FRANCISCO - A Pepsi executive at ad:tech said that the moment that technology became mobile and social, it took off and permeated everything that consumers do in their everyday lives.

Ad:tech exhibitors in tandem: Mobile crucial element of marketing mix

Published: April 15, 2011

SAN FRANCISCO – Ad:tech exhibitors were delighted at the fact that so many attendees asked questions about mobile and why and how it should be incorporated into a company’s mobile marketing mix.

New York Times exec forecasts the demise of static banners: ad:tech session

Published: April 14, 2011

SAN FRANCISCO - A New York Times executive at ad:tech said that mobile provides the company with new advertising opportunities that not only change the way brands look at developing creative, but will also bring on the demise of the static banner.

BBDO exec at ad:tech: IPad is a great canvas for advertising creative

Published: April 14, 2011

SAN FRANCISCO - The explosion in consumer adoption of tablets has been a growth driver for mobile as a marketing medium, making marketers allocate budget to make these devices a vital component of their digital strategies, per panelists at ad:tech.