Tag: adtech New York

Total Results: 7

Ad:tech New York summons Coca-Cola, Sam’s Club, Groupon to discuss mobile

Published: November 7, 2011

Ad:tech is Nov. 8-10 and will feature brands such as Coca-Cola, Sam’s Club, Nestle, Groupon, Rue La La and Time Inc. sharing their mobile expertise.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

Maurices mobile social campaign generates seven-digit sales in first 4 months

Published: November 5, 2010

NEW YORK – A MS&L executive at ad:tech revealed that a campaign blending social media, SMS and mobile coupons has generated more than $1 million in sales for women’s fashion brand retailer maurices.

Mobile is not the death knell for traditional media: NBC Universal exec

Published: November 4, 2010

NEW YORK - While mobile and other new media have fundamentally changed the traditional media business, quality content always wins out, according to an NBC Universal executive at ad:tech.

WPP keynote: Mobile advertising has not reached full potential

Published: November 5, 2009

NEW YORK - The opening keynote at ad:tech New York proclaimed that ad agencies and their brand clients are still waiting for mobile advertising to reach its full potential.

Mobile site is easy first step to demystifying mobile

Published: November 10, 2008

Having moderated several sessions over the past year, it's clear that the granularity of the topic won't deter those new to the industry to ask unrelated Mobile 101 questions.

Mobile marketers optimistic at ad:tech New York

Published: November 4, 2008

NEW YORK -- The air of excitement and energy at ad:tech New York's GoMobile! Zone and also among attending mobile marketers belies a weakening economy.