Tag: adtech New York

Total Results: 3

WPP keynote: Mobile advertising has not reached full potential: Published: November 5, 2009; NEW YORK - The opening keynote at ad:tech New York proclaimed that ad agencies and their brand clients are still waiting for mobile advertising to reach its full potential.
Mobile site is easy first step to demystifying mobile: Published: November 10, 2008; Having moderated several sessions over the past year, it's clear that the granularity of the topic won't deter those new to the industry to ask unrelated Mobile 101 questions.
Mobile marketers optimistic at ad:tech New York: Published: November 4, 2008; NEW YORK -- The air of excitement and energy at ad:tech New York's GoMobile! Zone and also among attending mobile marketers belies a weakening economy.