Tag: adtech

Total Results: 49

Views from the Mobile Marketing Pavilion at ad:tech Chicago

Published: August 6, 2008

CHICAGO -- Seven mobile marketing-related companies are exhibiting within ad:tech Chicago's first mobile marketing pavilion and two outside with other interactive firms. Their take on day one.

Mobile should engage with direct and interactive marketers

Published: July 7, 2008

Mobile marketing has reached a stage where service providers, ad networks and agencies need to cross the street to chat to players in interactive and direct marketing.

Exhibitors claim success with ad:tech mobile marketing pavilion

Published: April 18, 2008

SAN FRANCISCO -- What did some of the exhibitors think of ad:tech's first mobile marketing pavilion at the April 15-17 San Francisco show in the Moscone Center?

Ad:tech panelists actively push mobile search

Published: April 17, 2008

SAN FRANCISCO -- Now's the time to experiment with mobile and local search, according to ad:tech San Francisco panelists yesterday at the tactical mobile and local search session.

Mobile now beyond interest level, says ad:tech delegate

Published: April 16, 2008

SAN FRANCISCO -- The hustle and bustle at ad:tech was like midtown Manhattan at the end of business day. There were thousands walking the show floor and sitting through sessions on interactive marketing.

Mobile no longer off-limits to advertisers, says NeuStar exec

Published: April 16, 2008

SAN FRANCISCO -- The Mobile Marketing Pavilion at ad:tech San Francisco attracted considerable traffic, including to a panel on integrating mobile into campaigns.

Positioning mobile at ad:tech San Francisco

Published: April 14, 2008

The nation's top interactive marketing executives gather this week at ad:tech San Francisco to network, learn and sell. Some of them will even get their first exposure to mobile marketing.

Ad:tech launches first mobile marketing pavilion

Published: March 31, 2008

Ad:tech, the nation's leading interactive advertising trade show, has set its sights on mobile with the launch of a mobile marketing pavilion for its San Francisco conference next month.

A year of education lies ahead

Published: December 17, 2007

The UN declared 2008 both as the Year of the Planet Earth and the Year of the Potato. For the Chinese, 2008 is the Year of the Rat. For mobile marketers, it should be the Year of Education.