Tag: advertisers

Total Results: 4

Fly-by-night mobile players burning advertisers: Published: January 25, 2010; By Shira Simmonds
Upstart providers offering bargain-basement prices and substandard service can hurt not only our individual businesses, but our entire industry.
Millennial Media launches mobile-ad scorecard for brand advertisers: Published: April 16, 2009; Mobile ad network Millennial Media has introduced Scorecard for Mobile Advertising Reach and Targeting, a monthly look at U.S. mobile advertising campaign data.
Upfront tips on placing content and ads on mobile Web: Published: August 19, 2008; By Michael Weaver
As awareness of the mobile Internet grows amongst consumers, publishers and brands are considering putting pure content and advertising content into mobile formats.
FCC chief seeks walled gardens for mobile content: Published: February 26, 2008; Violence and indecency in media are the core challenges for the mobile advertising industry, according to the head of the Federal Communications Commission.