Tag: advertisers

Total Results: 10

Mobile turns passive TV viewers into active watchers: ANA chief

Published: September 15, 2011

NEW YORK – Television and mobile need to be used together to create successful marketing programs, according to a panel at the TVB Forward Conference.

Mobile marketing spend to increase 59pc in 2011: study

Published: February 2, 2011

The majority of marketers will engage their target audiences using various mobile channels and platforms in 2011, according to a study by the Association of National Advertisers and the Mobile Marketing Association.

Jan. 27 Webinar: Mobile Apps: Consumer Usage, Loyalty and Advertiser Impact

Published: December 20, 2010

Register to hear The Weather Channel and Primary Impact discuss in a free webinar Thursday, Jan. 27 at 2 p.m. what brands should know about apps, consumer usage, loyalty and advertiser impact. Bonus: Brand-impact study on ads in iPad apps.

Google opens AdMob to hordes of AdSense ads to increase fill rates

Published: November 9, 2010

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers.

How publishers can drive incremental revenue with consumer commerce

Published: October 19, 2010

By Bob Gold

Financial analysts covering media are having trouble understanding from publishers how they are going to up their stock price by tapping this new mobile consumer paradigm and buying behavior.

AT&T poaches Ogilvy exec to accelerate advertiser push

Published: June 21, 2010

Maria Mandel, head of Ogilvy’s digital lab and North American chair of the Mobile Marketing Association, has moved to AT&T as the nation’s largest telecoms company’s puts on a more advertiser-friendly face.

Fly-by-night mobile players burning advertisers

Published: January 25, 2010

By Shira Simmonds

Upstart providers offering bargain-basement prices and substandard service can hurt not only our individual businesses, but our entire industry.

Millennial Media launches mobile-ad scorecard for brand advertisers

Published: April 16, 2009

Mobile ad network Millennial Media has introduced Scorecard for Mobile Advertising Reach and Targeting, a monthly look at U.S. mobile advertising campaign data.

Upfront tips on placing content and ads on mobile Web

Published: August 19, 2008

By Michael Weaver

As awareness of the mobile Internet grows amongst consumers, publishers and brands are considering putting pure content and advertising content into mobile formats.

FCC chief seeks walled gardens for mobile content

Published: February 26, 2008

Violence and indecency in media are the core challenges for the mobile advertising industry, according to the head of the Federal Communications Commission.