Tag: advertising

Total Results: 858

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

Why mobile TV is the linchpin for advertising success

Published: February 8, 2012

For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers.

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

Dove sweetens mobile strategy with ad campaign

Published: February 6, 2012

Dove is running Valentine’s Day-themed mobile ads as a way to bolster holiday sales of the sweet treats.

Kia elevates brand via 360-degree mobile strategy

Published: February 6, 2012

International carmaker Kia is proving that mobile plays a crucial role in its marketing with a multifaceted campaign that includes mobile Web, advertising and applications.

Facebook must monetize mobile or risk shrinking revenues

Published: February 3, 2012

While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

Subway sponsors mobile game to attract Super Bowl viewers

Published: February 1, 2012

Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.

Mars M&Ms stirs up hype for new product launch via mobile ads

Published: January 26, 2012

Candy giant Mars is using mobile ads for its M&M brand to intrigue users about a new line of candies being launched during the upcoming Super Bowl.

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.