Tag: advertising
Total Results: 76
Displaying: 1 - 10- SMS spoofing: Mobile advertising enemy number one
- Published: August 27, 2008
- By JF Sullivan
You hear a lot of talk about mobile content security nowadays, particularly as a threat to the long-awaited emergence of mobile advertising.
- Mobile search specialist JumpTap wins $26M in new funding
- Published: August 26, 2008
- Mobile search and advertising company JumpTap Inc. has raised more than $26 million in its fourth round of funding as part of its expansion plans.
- Mobile is bright spot in advertising slowdown
- Published: August 26, 2008
- By Eric Holmen
It is said that advertising spending is like the proverbial canary in the economic coal mine – when the national ad spend goes down, it is time to worry about the prospects of the economy as a whole.
- Exposure to mobile ads lifts branding: Dynamic Logic
- Published: August 21, 2008
- New research from Millward Brown’s Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.
- Nokia shines in latest AdMob Mobile Metrics Report
- Published: August 21, 2008
- Data from AdMob Inc.’s July Mobile Metrics Report shows that Nokia is gaining share among browsers in the mobile ad network’s global footprint.
- Mobile personal touch-points matter
- Published: August 21, 2008
- By John A. Bunyan
Mobile advertising is drawing intense interest due to its uniqueness as an intelligent medium that can incorporate time, context, socio-demographical data and user location.
- Will YouTube Mobile's display ads benefit users, or just Google?
- Published: August 20, 2008
- Google claims its test of display ads on select pages of YouTube Mobile will improve user experience. But industry executives are skeptical.
- Upfront tips on placing content and ads on mobile Web
- Published: August 19, 2008
- By Michael Weaver
As awareness of the mobile Internet grows amongst consumers, publishers and brands are considering putting pure content and advertising content into mobile formats.
- Mobile Marketer's Classic Guide to Mobile Advertising
- Published: August 11, 2008
- Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.
- Wall Street Journal, Fox News talk mobile at ad:tech
- Published: August 7, 2008
- CHICAGO – The Wall Street Journal, the world’s preeminent business news publication, isn’t looking to place mobile on a pedestal nor is it locked into one delivery format.
