Tag: advertising
Total Results: 130
Displaying: 11 - 20- Virgin Mobile USA adds Local Mobile directory service
- Published: November 14, 2008
- MVNO Virgin Mobile USA is launching mobile advertising campaigns on the Local Mobile search and directory service.
- Mobile marketers react to the economy: Part I
- Published: November 13, 2008
- This is the first part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be a bleak one for mobile?
- Vantrix launches mobile advertising platform
- Published: November 13, 2008
- Vantirix has launched a mobile platform to help carriers and content providers deploy mobile advertising and protect against malware and unsolicited messages.
- StudiVZ integrates Nimbuzz mobile community technology
- Published: November 13, 2008
- StudiVZ, the biggest German-speaking social networking site, is bringing real-time mobile communication capabilities to its members for the first time.
- T-Mobile taps AOL's Platform-A for billion-impression ad campaign
- Published: November 11, 2008
- T-Mobile USA tapped AOL’s Platform-A for a billion-impression Web advertising campaign during a two-day period, Nov. 10 and 11.
- Johnson & Johnson breaks multichannel mobile campaign
- Published: November 10, 2008
- Pharmaceuticals giant Johnson & Johnson and General Motors Corp.'s Chevrolet car brand recently ran mobile marketing campaigns using in-call audio ads, SMS and mobile Web sites.
- In-app ads next frontier for mobile marketers: ad:tech panel
- Published: November 7, 2008
- NEW YORK – While the in-application advertising market is still nascent, it is poised to offer a variety of lucrative opportunities for marketers.
- Brands leveraging mobile to get measurable results: ad:tech panel
- Published: November 7, 2008
- Big brands are seeing significant lift and measurable results by integrating mobile into their existing media mix.
- Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech
- Published: November 6, 2008
- NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.
- Marketers must develop multiple identities in digital age: ad:tech keynote
- Published: November 6, 2008
- NEW YORK – Should a brand develop a broad core essence, or should it customize an identity for each niche of consumers? The answer is both.
