Tag: advertising
Total Results: 130
Displaying: 21 - 30- Digital advertising revolution in full swing: ad:tech roundtable
- Published: November 6, 2008
- NEW YORK - Despite these tough economic times, the digital advertising revolution is in full swing.
- Mobile response rates higher than Internet: ad:tech panelist
- Published: November 6, 2008
- NEW YORK - Brands that leverage the mobile Web, SMS, applications, video and telelvision-based advertising to interact with consumers via mobile are seeing high response rates and better brand recognition.
- How to build brand passion among millennials: Ad:tech keynote
- Published: November 5, 2008
- NEW YORK - The millennial demographic, youth consumers between 12 and 24, can be a tough nut to crack, but once cracked, their constant media consumption makes them a gold mine for marketers.
- More than 100M Americans viewed mobile ads in Q3: Study
- Published: November 4, 2008
- Mobile social network Limbo and market research agency GfK Technology have released their latest Mobile Advertising Report.
- Mobile Marketing Association updates global Mobile Advertising Guidelines
- Published: October 30, 2008
- The Mobile Marketing Association has released an updated version of its global Mobile Advertising Guidelines.
- Island Def Jam to serve ads on mobile site
- Published: October 29, 2008
- Music giants Island Records and Def Jam Recordings are monetizing their mobile Web site by selling mobile advertising.
- McDonald's uses mobile to push McRib sandwich
- Published: October 28, 2008
- McDonald's Corp. today launches a new integrated Web-to-mobile campaign to promote its McRib sandwich.
- SinglePoint debuts SingleBrand Ad Marketplace for SMS/MMS campaigns
- Published: October 28, 2008
- Mobile interactivity and advertising provider SinglePoint has debuted the SingleBrand Ad Marketplace.
- Mobile Web outperforms Internet: Nokia exec
- Published: October 22, 2008
- BOSTON – Mobile isn’t just a snacking medium anymore, with major brands finding that the sites they create for the mobile Web are now outperforming their regular Internet sites.
- Integrate mobile campaigns with traditional media: Yahoo exec
- Published: October 22, 2008
- BOSTON – Although there are barriers to mobile advertising such as the fragmented landscape, the small screen will not hinder the channel, according to a Yahoo executive at Mobile Internet World.
