Tag: advertising
Total Results: 125
Displaying: 41 - 50- Measurability to drive mobile marketing: CTIA panelists
- Published: September 11, 2008
- SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.
- Brands, ad agencies want simplicity in mobile advertising: CTIA panelists
- Published: September 11, 2008
- SAN FRANCISCO - As mobile saturation approaches 80 percent in the U.S., there is little argument that it provides opportunities for brands to interact with various consumer demographics.
- Yahoo to power AT&T mobile search
- Published: September 9, 2008
- In response to an impending partnership between Google and Verizon, Yahoo has partnered with AT&T to power mobile search on the wireless carrier's on-deck portal.
- Crisp Wireless inks deals with AdMob, Nokia
- Published: September 8, 2008
- Mobile site developer and manager Crisp Wireless Inc. has partnered with AdMob Inc. and Nokia Interactive Advertising in a new ad-networks alliance.
- The publisher’s dilemma with the Internet and mobile
- Published: September 8, 2008
- While monetizing a new channel – the Internet, mobile – is not difficult, building and supporting an entire business operation around it is another story. Ask publishers.
- HipCricket’s new GM for Hispanic business talks strategy
- Published: September 5, 2008
- Mobile marketing company HipCricket has announced the appointment of David Jones as general manager of the first comprehensive Hispanic mobile marketing network.
- AOL’s Third Screen Media launches iPhone ad-optimization service
- Published: September 4, 2008
- Third Screen Media, a mobile ad network that is part of AOL’s Platform-A advertising unit, has debuted a new ad-optimization service for the Apple iPhone.
- 1-800-FREE411 operator launches in-call ad network
- Published: September 3, 2008
- Jingle Networks Inc., a free ad-supported directory assistance provider and operator of 1-800-FREE411, has launched JingleConnect, an in-call advertising network service.
- CW Network launches mobile campaign for 90210 sitcom
- Published: September 2, 2008
- Time Warner Inc.'s CW Network will be promoting its highly anticipated “90210” series comeback on mobile.
- SMS spoofing: Mobile advertising enemy number one
- Published: August 27, 2008
- By JF Sullivan
You hear a lot of talk about mobile content security nowadays, particularly as a threat to the long-awaited emergence of mobile advertising.
