Tag: advertising
Total Results: 130
Displaying: 51 - 60- HipCricket’s new GM for Hispanic business talks strategy
- Published: September 5, 2008
- Mobile marketing company HipCricket has announced the appointment of David Jones as general manager of the first comprehensive Hispanic mobile marketing network.
- AOL’s Third Screen Media launches iPhone ad-optimization service
- Published: September 4, 2008
- Third Screen Media, a mobile ad network that is part of AOL’s Platform-A advertising unit, has debuted a new ad-optimization service for the Apple iPhone.
- 1-800-FREE411 operator launches in-call ad network
- Published: September 3, 2008
- Jingle Networks Inc., a free ad-supported directory assistance provider and operator of 1-800-FREE411, has launched JingleConnect, an in-call advertising network service.
- CW Network launches mobile campaign for 90210 sitcom
- Published: September 2, 2008
- Time Warner Inc.'s CW Network will be promoting its highly anticipated “90210” series comeback on mobile.
- SMS spoofing: Mobile advertising enemy number one
- Published: August 27, 2008
- By JF Sullivan
You hear a lot of talk about mobile content security nowadays, particularly as a threat to the long-awaited emergence of mobile advertising.
- Mobile search specialist JumpTap wins $26M in new funding
- Published: August 26, 2008
- Mobile search and advertising company JumpTap Inc. has raised more than $26 million in its fourth round of funding as part of its expansion plans.
- Mobile is bright spot in advertising slowdown
- Published: August 26, 2008
- By Eric Holmen
It is said that advertising spending is like the proverbial canary in the economic coal mine – when the national ad spend goes down, it is time to worry about the prospects of the economy as a whole.
- Exposure to mobile ads lifts branding: Dynamic Logic
- Published: August 21, 2008
- New research from Millward Brown’s Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.
- Nokia shines in latest AdMob Mobile Metrics Report
- Published: August 21, 2008
- Data from AdMob Inc.’s July Mobile Metrics Report shows that Nokia is gaining share among browsers in the mobile ad network’s global footprint.
- Mobile personal touch-points matter
- Published: August 21, 2008
- By John A. Bunyan
Mobile advertising is drawing intense interest due to its uniqueness as an intelligent medium that can incorporate time, context, socio-demographical data and user location.
