Tag: advertising
Total Results: 125
Displaying: 61 - 70- Dolce & Gabbana mobile campaign gets 10 percent click-through
- Published: July 31, 2008
- Leading luxury brand Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network.
- IAB seeks feedback on ad campaign measurement guidelines
- Published: July 25, 2008
- The Interactive Advertising Bureau announced the public comment release of its “Ad Campaign Measurement Process Guidelines.”
- Mobile marketing is about conversion, says IAB panelist
- Published: July 22, 2008
- NEW YORK – Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.
- Keep end-user experience in mind, Ogilvy exec at IAB Mobile
- Published: July 22, 2008
- NEW YORK – The mobile marketing industry yesterday got a vote of confidence at the IAB Leadership Forum: Mobile event from one of the key interactive experts at WPP Group's Ogilvy advertising agency.
- Mobile consumer mindset key for advertising: IAB report
- Published: July 22, 2008
- NEW YORK - Marketers who want to reach mobile consumers need to differentiate the technical and market factors of mobile advertising to identify the best opportunities for brand and campaign goals.
- Publisher traffic in AdMob ad network doubles in 12 months
- Published: July 18, 2008
- Traffic from mobile ad network AdMob Inc.’s publishers has grown by 104 percent over the last year, indicating the furious growth of the mobile Internet.
- International Children's Games uses mobile for attendance
- Published: July 10, 2008
- The 42nd International Children’s Games, a multi-sport international event for kids running July 10-15 in San Francisco, is deploying a text message campaign for a mobile site designed to boost attendance.
- Millennial Media, Action Engine partner on downloadable app ads
- Published: July 9, 2008
- Mobile ad network Millennial Media Inc. has struck a deal with Action Engine to integrate mobile advertising into downloadable applications.
- Mobile should engage with direct and interactive marketers
- Published: July 7, 2008
- Mobile marketing has reached a stage where service providers, ad networks and agencies need to cross the street to chat to players in interactive and direct marketing.
- Telefónica to launch global multichannel mobile ad platform
- Published: June 30, 2008
- Telefónica is launching Amobee Media Systems’ global mobile ad platform as a single point of contact for advertisers and agencies wishing to buy, deploy and monitor campaigns across mobile channels.
