Tag: agencies

Total Results: 21

Mobile is a must-have for agencies in 2012

Published: January 19, 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

Pay attention to consumers first, technology second: MediaCom exec

Published: June 1, 2011

Recognizing the growing importance of online, social and mobile to its brand clients’ future, media planning and buying giant MediaCom has hired away a senior executive from rival ID Media charged with running U.S. digital operations.

Scandinavian mobile agency Mobiento expands to the US

Published: December 1, 2010

Sweden-based global creative mobile agency Mobiento has launched its North American presence with a flagship office in New York.

Most agency clients not requesting Apple's iAd: study

Published: October 21, 2010

Mobile advertising made noise this quarter, but 97 percent of agencies claim their clients are not requesting platforms such as Apple's iAd, according to a new study.

Interpublic Group revamping mobile marketing practice across agencies

Published: September 1, 2010

Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.

Interpublic agency Draftfcb Chicago to stop treating mobile as standalone medium

Published: August 2, 2010

Interpublic Group’s Draftfcb Chicago ad agency is embarking on a new policy of bringing mobile marketing in-house, bolting on mobile to cross-channel advertising created for clients.

Mobile becoming increasingly important to ad agencies: Strata

Published: July 28, 2010

Television still tops ad agencies’ list of priorities, but it is fast losing ground to digital media such as mobile, according to Strata’s second-quarter Agency Forecast Survey.

AT&T poaches Ogilvy exec to accelerate advertiser push

Published: June 21, 2010

Maria Mandel, head of Ogilvy’s digital lab and North American chair of the Mobile Marketing Association, has moved to AT&T as the nation’s largest telecoms company’s puts on a more advertiser-friendly face.

Agencies should collaborate with digital experts to achieve client goals: ad:tech keynote

Published: April 22, 2010

SAN FRANCISCO – Publicis & Hal Riney’s top executive said the ad agency business is experiencing a turbulent sea change as digital companies move upstream and offline while agencies “get digital.”

Who owns mobile strategy?

Published: March 26, 2010

By Despina Tapaki

Will media and digital agencies try to hold on to mobile and treat it as an extension of their offering or will they turn to the mobile specialists for help?