Tag: agency

Total Results: 36

How do the top digital agencies’ mobile marketing services measure up?

Published: January 31, 2012

Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.

In-app advertising: The best and worst examples of 2011

Published: December 27, 2011

As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spend, brands and marketers are expected to increase their budgets over the next few years.

Lexus drives purchase consideration with mobile app

Published: November 17, 2011

Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.

Briefing your creative agency

Published: July 22, 2011

By Clive Baker

Mobile marketing is heavy with dark arts. When you brief your agency, you had better know a lot about the technology available – and which of it you want to use.

Volkwagen blends print, mobile to enable virtual test drives

Published: March 29, 2011

Automaker Volkwagen is using an augmented-reality application to make its print campaign interactive and let mobile consumers take a virtual test drive of its new Passat model.

Mobile coupons still lack scale: panelist

Published: March 4, 2011

NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.

Anvil Knitwear puts QR codes on shirts for additional branded content

Published: December 23, 2010

Anvil Knitwear is letting retailers put 2D mobile bar codes on shirts, labels or hang tags to deliver multimedia content to consumers.

Maroon 5 tap mobile social network for fan engagement

Published: August 31, 2010

Pop rock band Maroon 5 has turned to the mobile medium to help build buzz for its new album and its 2010-2011 tour.

How to drive more app downloads

Published: August 13, 2010

By Brenna Hanly

One of the most important decisions in launching a successful mobile application is determining how to drive downloads.

Interpublic shop Mullen opens mobile practice to work with creatives

Published: August 3, 2010

Mullen, an Interpublic Group of Companies ad agency, has launched a dedicated mobile practice to work closely with the shop’s creative group.