Tag: agency

Total Results: 38

Agency tips on planning a mobile marketing strategy

Published: September 18, 2008

By Tammy Casserly

As smart companies such as Procter & Gamble, Bank of America, Apple, Microsoft and Google move ad dollars to where the consumers are, it's clear that mobile marketing has hit a tipping point.

Ad:tech Chicago panel on agencies and mobile fills room

Published: August 6, 2008

CHICAGO -- There's no mistaking that mobile marketing was extremely popular at the ad:tech Chicago conference if the attendance at an agency-focused session was any indication.

Pepperjam, M3 Mobile form agency joint venture

Published: August 4, 2008

Mobile marketing agency M3 Mobile and Internet and affiliate marketing shop Pepperjam have partnered on a joint venture that offers expertise from both companies.

Widget maker Zumobi to raise profile with new PR agency

Published: July 11, 2008

Mobile widget maker Zumobi has tapped Global Results Communications as its new public relations agency of record as part of a push to raise its market profile.

Direct marketing agency Wunderman to buy mobile shop

Published: July 2, 2008

Direct marketing agency Wunderman is set to take a controlling interest in Kassius SA, a French interactive and mobile marketing agency.

FEMA named aggregator/gateway for national mobile alerts system

Published: June 2, 2008

The Department of Homeland Security's Federal Emergency Management Agency will don the role of aggregator and gateway for a nationwide mobile phone alert system.

Finnish lessons for mobile marketing to kids

Published: May 8, 2008

WASHINGTON -- Can U.S. mobile marketers learn anything from Finnish efforts to protect children as mobile phone users?

Havas opens Mobext mobile marketing agency in U.S.

Published: April 7, 2008

French-owned Havas Digital has launched mobile marketing agency Mobext, timed to coincide with the mobile channel's growth in the United States.