Tag: airlines

Total Results: 38

QR Codes: The good, the bad and the unscannable

Published: December 19, 2011

Red Bull and Continental Airlines are among the marketers whose QR code efforts stumbled in 2011, while Starbucks and Tesco offered examples of the right way to do a QR code effort.

American Airlines promotes mobile offerings via multichannel sweepstakes campaign

Published: September 1, 2011

American Airlines is educating consumers about the company’s mobile offerings via a new multichannel campaign.

Dell exec: Multichannel is key for mobile strategy

Published: April 28, 2011

SAN FRANCISCO - A Dell executive at Mobile Shopping Summit said that companies should not pick and choose whether they want applications, a mobile site or SMS in their mobile initiatives, but rather use all three to build a strong mobile presence.

Southwest Airlines, Gilt City tap location-based app to reward consumers

Published: March 3, 2011

Southwest Airlines, Gilt City and TiVo are just some of the brands that are using Loopt’s new mobile reward alerts to bring more relevancy and immediacy to consumer experiences.

SMS case study - Southwest Airlines and Entercom's WEEI

Published: January 26, 2011

See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.

Disney merges offline, online with Google Goggles mobile campaign

Published: November 17, 2010

Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application.

Southwest Airlines exec: Gear mobile app strategy towards rewarding loyalists - Mobile Commerce Daily

Published: October 28, 2010

Mobile Commerce Daily today - Southwest Airlines exec: Gear mobile app strategy towards rewarding loyalists; Journeys, CBS execs: Integrate mobile across all sales channels.

American Airlines drives app downloads via mobile sweepstakes

Published: September 17, 2010

American Airlines is running a mobile sweepstakes to drive downloads and raise awareness of its iPhone application.

American Airlines expands mobile boarding passes to four airports

Published: July 7, 2010

American Airlines has expanded its mobile boarding passes to four more airports, providing more consumers the option to expedite travel by using their handsets.

Southwest Airlines taps SMS to streamline customer service

Published: May 6, 2010

Southwest Airlines is using SMS to cut airport wait time and inbound passenger calls.