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Tag: airlines


Total Results: 13

   Displaying: 1 - 10

Hawaiian Airlines runs SMS sweepstakes with MLB’s Padres
Published: June 19, 2009
Hawaiian Airlines ran an SMS sweepstakes to build its mobile database and activate its television sponsorship of Major League Baseball’s San Diego Padres.
American Airlines launches mobile boarding passes
Published: June 8, 2009
American Airlines is now extending its mobile boarding pass option to a total of six airports nationwide, with the expectation to include more airports in the near future.
Brightkite, Mobiluck, mig33 monetize social networks via SMS
Published: May 13, 2009
Even during tough economic times, the mobile social networking phenomenon is generating revenue through advertising.
Universal launches iPhone game to promote “Land of the Lost”
Published: May 4, 2009
Universal Pictures has turned to Apple’s iPhone to promote its comedy-adventure “Land of the Lost,” starring Will Ferrell, which opens in U.S. theaters on June 5.
American Airlines debuts mobile feature for loyalty program members
Published: February 24, 2009
American Airlines is targeting mostly mobile customers with a new service that recognizes callers inquiring about upcoming journeys.
British Airways debuts mobile check-in
Published: October 31, 2008
On Nov. 1 British Airways will launch its remote check-in service, letting travelers check-in for flights from any location through their mobile devices.
Students tap Yahoo platform to create mobile widgets
Published: October 27, 2008
Yahoo has announced the winners of the inaugural Yahoo Mobile Developer Awards, the first of several competitions showcasing the innovation and talent of Singapore students.
Hawaiian Airlines builds database via sweepstakes campaign
Published: September 19, 2008
Hawaiian Airlines ran a mobile sweepstakes that awarded winners with a vacation. Three-quarters of entrants used mobile rather than email to enter.

The case for a mobile loyalty program
Published: July 21, 2008
IKEA's decision to launch a mobile loyalty program should not be an isolated case. A loyalty program -- mobile, online or offline -- is a bulwark against shifting consumer allegiance during rough times.
Delta goes mobile with new check-in option
Published: June 18, 2008
Delta Air Lines has teamed up with the Transportation Security Administration to let travelers check-in to flights using their mobile phones.