Tag: airlines

Total Results: 38

Mobile driving evolution of airline business

Published: April 16, 2010

Many airlines are going mobile to accommodate the growing trend of tech-savvy consumers and are expanding their mobile marketing strategy to retain customer loyalty.

United Airlines expands mobile offerings in time for spring break travel

Published: March 18, 2010

Just in time for the start of the busy spring break travel season, United Airlines has introduced mobile check-in and mobile boarding passes.

KFC, Southwest Airlines break March Madness campaign on Yahoo mobile

Published: March 15, 2010

Quick-serve restaurant giant KFC and Southwest Airlines are driving college basketball fans to their respective mobile sites via banner ads within Yahoo Sports’ “Tourney Pick’em” mobile portal.

American Airlines expands mobile boarding passes to 19 airports

Published: March 12, 2010

American Airlines has expanded its bar code-enabled mobile boarding passes to 19 additional airports to provide consumers a simpler traveling process.

Alaska Airlines expands mobile strategy to retain customer loyalty

Published: March 11, 2010

Alaska Airlines and Horizon Air are debuting three mobile applications in an effort to retain customer loyalty and give travel-warrior customers the tools they want most.

Continental Airlines expands mobile boarding pass program

Published: February 26, 2010

Continental Airlines claims it is the first carrier to offer mobile boarding passes on nonstop flights from Britain to the United States.

Alaska Airlines aims for cost savings with new mobile initiatives

Published: February 22, 2010

Alaska Airlines and Horizon Air Flights are letting high-tech travelers access boarding passes from their mobile device to expedite the airport check-in process.

Mobile site owners stabilized WAP offerings for holidays

Published: January 27, 2010

Although many mobile site owners stabilized their WAP offerings during the holiday season, there were still some underperforming wireless Web properties, according to Gomez.

Mobile Web sites still not meeting consumer needs: Gomez

Published: December 29, 2009

Mobile Web sites for airlines such as American and Southwest improved download times according to Gomez and dotMobi’s November benchmarks, but consumer needs are still going unmet.

Mobile advertising case study: Continental Airlines

Published: December 8, 2009

Learn how Continental Airlines increased brand awareness, mobile site awareness and purchase intent through targeted mobile advertising.