Tag: alerts

Total Results: 31

Location-based marketing can increase average order value, frequency, loyalty

Published: March 29, 2011

While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.

NYC & Co. partners with American Express for holiday campaign featuring mobile

Published: December 3, 2010

NYC & Co. has partnered with American Express to support local business and engage New Yorkers and visitors with special year-end offers Dec. 1-24.

White House Black Market drives Black Friday sales with geo-fence mobile marketing

Published: November 30, 2010

Women's retailer White House Black Market is running geo-fence marketing programs that alert opted-in shoppers of specials and store locations when they are located within specific geographic barriers set by the brand.

Playboy breaks location-based mobile initiative to engage trendsetters

Published: November 11, 2010

Hugh Hefner’s adult entertainment brand Playboy Enterprises has unveiled Playboy Scout, a nightlife application enhanced with location-triggered content delivery.

Steve Madden tests MMS as discovery and purchase mechanism

Published: November 2, 2010

Steve Madden is testing the effectiveness of MMS as a discovery and purchase mechanism, sending timely and relevant news, sales promotions and exclusive content to opted-in consumers on their mobile phones.

Starbucks breaks first location-based mobile campaign with major carrier

Published: October 15, 2010

Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

Published: September 3, 2010

NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.

Primetime Emmys adds SMS program to engage TV audience

Published: August 25, 2010

The Primetime Emmy Awards has added mobile to its repertoire with a new SMS program that engages television audiences in the run-up to its 62nd annual ceremony on Sunday, Aug. 29.

Walgreens sees hockey-stick growth for text alert program

Published: August 13, 2010

BALTIMORE – SMS text alerts are a big hit for Walgreens Co., a $63 billion drugstore chain which puts its 7,500 stores nationwide at the center of all marketing and commerce.

Sonic, REI, American Eagle drive traffic in-store via SMS alerts

Published: July 28, 2010

Sonic, REI and American Eagle Outfitters participated in a ShopAlerts pilot program where 65 percent of consumers purchased a product as a result of a text alert they received.