Tag: alerts

Total Results: 31

July 27 webinar: How mobile text alerts and location affect consumer retail behavior

Published: July 2, 2010

How do American Eagle, REI, The North Face and Sonic roll out location-triggered SMS alerts that influence consumer behavior? Register now for the July 27 free webinar with case studies and Harris Interactive research from sponsor Placecast.

NBC details aggressive mobile initiatives for 2010 Olympics

Published: February 8, 2010

Through partnerships with several carrier networks and brands such as Coca-Cola, NBC Universal is bringing its 2010 Vancouver Winter Olympic Games to the mobile medium.

Verizon Wireless restores 4Info short code

Published: December 11, 2009

Verizon Wireless has reversed its decision to block 4Info’s flagship common short code after the SMS search and alert service resolved issues surrounding industry guidelines.

New York State rolls out free SMS alerts

Published: December 8, 2009

The New York State Emergency Management Office is deploying free SMS services through NY-Alert, the state’s All-Hazards Alert and Notification System.

American Airlines launches sweepstakes to promote mobile initiatives

Published: November 13, 2009

American Airlines and Research In Motion’s BlackBerry are collaborating on a promotion aimed at introducing travelers to the new AA.com Notification Center.

Yamaha SMS program sees 400 percent increase in uptake

Published: October 28, 2009

Since launching its mobile sweepstakes earlier this month, Yamaha Watercraft said that it has seen about a 400 percent increase in consumers signing up for its SMS alerts program.

Continental Airlines mobile ads more effective than online

Published: October 28, 2009

Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.

Food Content Alerts mobile site open for brand integration

Published: October 21, 2009

Taxi NY has launched a new mobile service called Food Content Alerts to help consumers with food allergies, diseases and sensitivity that is ripe for brand integration.

OpenMarket launches SMS advertising service for content providers

Published: October 19, 2009

OpenMarket Inc. has launched an SMS advertising service that enables content providers to tap into advertising networks and monetize the content that they deliver to consumers.

How to monetize SMS alerts

Published: September 16, 2009

By Eric Harber

If you can create a feed for it, you can turn it into a mobile alert. They are personal, customizable, broad-reaching and measurable – everything a marketer could ask for.