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Tag: analytics


Total Results: 216

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Samsung’s Proximity will bring brands, consumers closer via beacon technology
Published: November 14, 2014
Samsung’s launching of Proximity, a mobile marketing platform that works with beacon technology, will enable a more direct relationship between brands and consumers while giving marketers a viable alternative to Apple’s ever-popular iBeacon in an enlarged beacon marketplace.
Is Amazon’s fizzling Fire the end for retailer-launched phones?
Published: October 27, 2014
The inability of Amazon’s Fire phone to generate substantial sales following its much-publicized launch is raising questions about retailers’ ability to successfully launch their own phones.
Facebook ad network expansion underscores value of buying history for mobile ads
Published: October 8, 2014
Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.
Brands not embracing mobile will be left behind by millennials: report
Published: September 25, 2014
A new report being released today reveals that 36 percent of millennials have made a decision on where to spend money or have switched companies based on a brand's mobile offerings, suggesting that companies failing to meet these consumers' mobile needs could find themselves facing extinction.
Social analytics improve, paving way for bigger marketing budgets
Published: August 29, 2014
While significant gains have been made this year in social analytics, helping to drive bigger spends, there is still much room for improvement before social advertising can reach its full potential.
A quarter of US Android phone users drive data traffic: study
Published: August 7, 2014
Nearly a quarter of Android smartphone users in the United States account for more than half of the nation’s Android data traffic, broadening marketers’ options for targeting audiences through behavioral data, according to a new study.
Apple-Visa alliance would redraw mobile-payments landscape
Published: August 6, 2014
Apple’s sizable base of affluent users and customers could spur further growth in mobile payments if it were to form a partnership with credit-card company Visa as speculated, one of three pieces of news to emerge about the maker of the iPhone and iPad.
Car dealers accelerate mobile programs to connect with buyers
Published: July 31, 2014
Auto dealerships are accelerating plans to use mobile to cater to car buyers, moving into a new stage with mobile applications and Web sites that once mainly offered tips and reviews but now increasingly hook up potential buyers with dealers.
Cadillac 2015 ATS adds wireless phone charging for seamless experiences
Published: July 30, 2014
Cadillac will add wireless charging of smartphones in dashboards of the 2015 ATS coupe and sedan, eliminating the need for on-board charge cords.
Android’s latest developments offer glimpse of mobile marketing’s future
Published: July 11, 2014
As Google extends its Android mobile operating system into new channels, marketers are getting a glimpse of the what the future could look like in an Android-dominated world.
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