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Tag: analytics

Total Results: 200

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Responsive Web design is not nearly enough
Published: March 24, 2014
By Daniel Weisbeck

We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?

MindStream exec: Mobile has profound impact on CMO, CIO relationship
Published: March 14, 2014
NEW YORK - A MindStream executive at the fifth annual Mobile Marketing Day conference said chief marketing officers and chief information officers are coming together like never before in response to the significant changes brought about by mobile.
Can Google win mobile commerce with sound authentication?
Published: February 19, 2014
Google’s acquisition of sound-based authentication technology fuels yet another war between Apple and the search giant, but with recent data breaches and a plethora of existing payment options, retailers and brands may not be ready to get on board yet.
Comcast, Time Warner aim to crack open cable's TV Everywhere potential
Published: February 18, 2014
Comcast’s proposed $45 billion merger with Time Warner would provide the kind of scale that cable networks need to compete against broadcasters to make content available across television, mobile phones, tablets and desktops.

Dropping Motorola frees up Google to fix mobile monetization, manufacturer relationships
Published: January 31, 2014
By giving Motorola the boot this week, Google eliminated a big distraction, freeing it up to repair relationships in the Android ecosystem and redouble efforts on the mobile advertising front, where cost per clicks continue to decline and Facebook presents a growing threat.

Now is the time to analyze mobile marketing efforts
Published: January 8, 2014
By Ashley Eckel

What might be more terrifying than not keeping up with the latest and greatest mobile technology is not knowing how to measure and analyze the data gathered through marketers' efforts.

Google speeds past Apple in race to connected car experiences
Published: January 6, 2014
The connected car could be the next big battleground for the mobile industry, with Google and Apple both aggressively moving to shore up a meaningful role in this quickly growing market.
Connecting the 5 pillars of mobile marketing in 2014
Published: December 18, 2013
By Len Shneyder

Pundits, reporters, analysts and industry experts are busy laying claim to 2013. The industry is in agreement that 2013 has been a banner year for mobile. This sentiment is not very different from 2012.

Fingerprinting trumps facial recognition for mobile marketers’ 2014 priorities
Published: December 16, 2013
With the launch of Apple’s iPhone 5S and more consumer acceptance around using mobile for authentication this year, marketers will leverage mobile fingerprinting in 2014 to supercharge their strategies. However, with Facebook and L’Oreal betting on facial recognition, the technology should not be counted out completely.
Smartphone makers turn up heat on advertising with differing results
Published: November 11, 2013
Increasingly, mobile handset manufacturers are focusing their efforts on gaining a competitive edge with consumers by winning over their hearts with splashy television ads as much as they are on bringing out faster, better hardware. However, not all ad campaigns are created equal.
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