Tag: analytics

Total Results: 111

Why mobile TV is the linchpin for advertising success

Published: February 8, 2012

For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers.

Kindle Fire grabs share of user sessions away from Galaxy Tab

Published: January 31, 2012

The success of the Amazon’s Kindle Fire tablet is giving Samsung a run for its money when it comes to how frequently users engage with the devices, according to new data from Flurry Analytics.

Apple in arms race with Samsung

Published: January 30, 2012

While new data shows that the smartphone market is continuing to grow, it also points to increased competition between Apple and Samsung for the top spot.

Apple not feeling much heat from Android tablets

Published: January 27, 2012

While Android’s share of the tablet market jumped to a record 39.1 percent in the fourth quarter of 2011, it is not expected to catch up to the iPad any time soon.

What role did mobile play in Google's unexpected cost-per-click drop?

Published: January 23, 2012

A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.

Analytics: The brains behind mobile marketing success

Published: January 3, 2012

By Lara Albert

Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?

Android app downloads catching up to iOS

Published: December 29, 2011

Google's Android is on pace to compete head on with Apple's iOS next year when it comes to app downloads if recent download rates continue.

Wireless carriers’ expansion plans could face uphill battle next year

Published: December 22, 2011

The race is on again between the leading wireless carriers to build market share now that the deal between AT&T and T-Mobile – which would have made AT&T the largest U.S. carrier – is dead.

Will HTML5 help battle mobile fragmentation in 2012?

Published: December 8, 2011

Industry experts agree that HTML5 will play a prominent role in mobile development in 2012 and will be used to try to overcome fragmentation issues that the industry has consistently battled.

Top five mobile misses of 2011

Published: December 7, 2011

Miscalculations are to be expected in any nascent industry and mobile marketing is no exception.