Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: analytics


Total Results: 247

   Displaying: 1 - 10

5 ways to use real-world insights and data analytics to engage with consumers visiting stores
Published: November 30, 2016
By Anil Mathews

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.

How Walmart is cultivating social intelligence for interdisciplinary strategy
Published: June 29, 2016
Walmart is building a social analytics command center in its headquarters as it looks to adopt an interdisciplinary approach to leveraging data insights.
Apple’s move downstream means lower app spends
Published: March 22, 2016
In a move that could impact marketers’ mobile revenue streams, Apple introduced the 4-inch iPhone SE yesterday, which comes with Touch ID and Apple Pay.
Tilly’s unstraps mobile search, personalized content to drive engagement
Published: October 15, 2015
RANCHO MIRAGE, CA – A Tilly’s executive at the Mobile Shopping Summit 2015 said that the surf-and-skate brand focuses on audience segmentation, mobile search and personalized content to drive user engagement and conversions from different types of customers.
US Open ramps up mobile game with in-app real-time data
Published: September 4, 2015
The United States Tennis Association is gearing up for its US Open tournament through mobile, leveraging a variety of tactics such as analytics, application updates, real-time data and social media integration to hype the games and significantly engross fans.
Local-first travel apps trump branded hotel and airline offerings: report
Published: July 16, 2015
Consumers are increasingly turning to local-first travel applications such as Uber and Foursquare, in addition to online travel agents, putting hotels’ and airlines’ branded apps in danger of losing momentum, according to a new Strategy Analytics report.
Car brands like local lanes in nascent mobile marketing push
Published: July 8, 2015
Car brands such as Toyota and Honda are giving the decades-old notion of local marketing a mobile-age spin with location-based strategies that deliver more engaging, personalized and contextual experiences than static banner ads.
Publishers’ Facebook reliance could bring relegation to supplier role: report
Published: June 8, 2015
As publishers rely more on social networks such as Facebook, the danger exists that they will be relegated to suppliers to a one-stop shop, similar to video channels on YouTube, according to a Strategy Analytics report.
Predicting which customers may churn
Published: May 29, 2015
By David Dague

For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.

Using weather analytics over weather data for relevant marketing
Published: May 7, 2015
By Jaclyn Stratten

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

Please click here to register now!