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Tag: analytics


Total Results: 242

   Displaying: 1 - 10

Local-first travel apps trump branded hotel and airline offerings: report
Published: July 16, 2015
Consumers are increasingly turning to local-first travel applications such as Uber and Foursquare, in addition to online travel agents, putting hotels’ and airlines’ branded apps in danger of losing momentum, according to a new Strategy Analytics report.
Car brands like local lanes in nascent mobile marketing push
Published: July 8, 2015
Car brands such as Toyota and Honda are giving the decades-old notion of local marketing a mobile-age spin with location-based strategies that deliver more engaging, personalized and contextual experiences than static banner ads.
Publishers’ Facebook reliance could bring relegation to supplier role: report
Published: June 8, 2015
As publishers rely more on social networks such as Facebook, the danger exists that they will be relegated to suppliers to a one-stop shop, similar to video channels on YouTube, according to a Strategy Analytics report.
Predicting which customers may churn
Published: May 29, 2015
By David Dague

For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.

Using weather analytics over weather data for relevant marketing
Published: May 7, 2015
By Jaclyn Stratten

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

Google looks to wireless play amid 11pc jump in Q1 ad sales
Published: April 24, 2015
Google’s move into wireless service comes as the search giant's advertising business keeps growing, amid a falling cost-per-click rate and a threat from Facebook.
Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup
Published: April 10, 2015
While many big brands are retooling to be mobile-friendly to retain high Google mobile search rankings ahead of the big search engine’s algorithm changes starting in two weeks, the tweaking will catch a number of marketers off guard, especially those with multiple or neglected Web properties.
Social network ad spend growth will slow in 2015: report
Published: April 6, 2015
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
Engagement to monetization: Improving mobile marketing ROI
Published: March 27, 2015
By Nate Smith

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

Top 3 metrics that ecommerce companies cannot live without
Published: March 12, 2015
By Hope Neiman

In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.

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