Tag: analytics

Total Results: 37

Is Yahoo toast in mobile search?

Published: March 9, 2010

A breakup of its stand-alone mobile group and a shakeup of its wireless carrier relationships for mobile search are challenges Yahoo must overcome to gain market share from competitors.

Why marketers need mobile metrics in 2010

Published: February 4, 2010

By Ray Anderson

Despite prior ups and downs, mobile advertising is now one of the only areas that remain strong in the current economic climate, with a number of firms planning to boost ad spend.

Webtrends Mobile Analytics gives insights into app, WAP performance

Published: February 2, 2010

Webtrends Inc., an enterprise customer intelligence company, has launched Webtrends Mobile Analytics to let marketers measure how consumers are engaging with wireless offerings.

Verizon grows wireless customers, data revenue in Q4

Published: January 27, 2010

Verizon Wireless added a net of 2.2 million total customers, including 1.2 million retail customers, and reported increased data revenue in the fourth quarter of 2009.

Ground Truth to provide weekly mobile Web stats

Published: January 25, 2010

Ground Truth, a new launched mobile analytics firm, claims it has the most precise mobile Internet usage numbers from partnerships with wireless carriers and other data aggregators.

What could US carriers� price wars mean for mobile marketing?

Published: January 22, 2010

With competition between the Big Four carriers in the United States reaching a fever pitch, the ensuing price wars could have a significant impact on mobile marketing.

AT&T iPhone fiasco: Appetite for data taking toll on carriers

Published: December 30, 2009

New York consumers can again buy iPhones on AT&T�s Web site after being blocked from buying the Apple smartphone for much of the holiday season. But is this a sign of more serious issues to come?

Key must-haves in the holiday mobile checklist

Published: November 30, 2009

It is safe to say that this will likely be the first holiday season where mobile will play a key role in multichannel shopping and buying. Here are five mobile must-haves in the holiday checklist.

Sprint Nextel job cuts: hiccup or slippery slope?

Published: November 11, 2009

Sprint Nextel Corp. will eliminate 2,000-to-2,500 positions within the company in the fourth quarter of 2009 to reduce internal and external labor costs by at least $350 million yearly.

Mobile ads three-to-five times more effective than online: analyst

Published: November 5, 2009

NEW YORK � Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.