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Tag: analytics

Total Results: 246

   Displaying: 1 - 10

How Walmart is cultivating social intelligence for interdisciplinary strategy
Published: June 29, 2016
Walmart is building a social analytics command center in its headquarters as it looks to adopt an interdisciplinary approach to leveraging data insights.
Apple’s move downstream means lower app spends
Published: March 22, 2016
In a move that could impact marketers’ mobile revenue streams, Apple introduced the 4-inch iPhone SE yesterday, which comes with Touch ID and Apple Pay.
Tilly’s unstraps mobile search, personalized content to drive engagement
Published: October 15, 2015
RANCHO MIRAGE, CA – A Tilly’s executive at the Mobile Shopping Summit 2015 said that the surf-and-skate brand focuses on audience segmentation, mobile search and personalized content to drive user engagement and conversions from different types of customers.
US Open ramps up mobile game with in-app real-time data
Published: September 4, 2015
The United States Tennis Association is gearing up for its US Open tournament through mobile, leveraging a variety of tactics such as analytics, application updates, real-time data and social media integration to hype the games and significantly engross fans.
Local-first travel apps trump branded hotel and airline offerings: report
Published: July 16, 2015
Consumers are increasingly turning to local-first travel applications such as Uber and Foursquare, in addition to online travel agents, putting hotels’ and airlines’ branded apps in danger of losing momentum, according to a new Strategy Analytics report.
Car brands like local lanes in nascent mobile marketing push
Published: July 8, 2015
Car brands such as Toyota and Honda are giving the decades-old notion of local marketing a mobile-age spin with location-based strategies that deliver more engaging, personalized and contextual experiences than static banner ads.
Publishers’ Facebook reliance could bring relegation to supplier role: report
Published: June 8, 2015
As publishers rely more on social networks such as Facebook, the danger exists that they will be relegated to suppliers to a one-stop shop, similar to video channels on YouTube, according to a Strategy Analytics report.
Predicting which customers may churn
Published: May 29, 2015
By David Dague

For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.

Using weather analytics over weather data for relevant marketing
Published: May 7, 2015
By Jaclyn Stratten

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

Google looks to wireless play amid 11pc jump in Q1 ad sales
Published: April 24, 2015
Google’s move into wireless service comes as the search giant's advertising business keeps growing, amid a falling cost-per-click rate and a threat from Facebook.
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