Tag: analytics

Total Results: 126

Is Pinterest’s mobile play stronger than Facebook’s?

Published: May 21, 2012

Pinterest quickly climbed the charts to become the third biggest social network, and these strengths are not lost on the investment community, with a handful of investors shelling out $100 million to the content-sharing service last week.

Facebook ramps up mobile app strategy in face of monetization fears

Published: May 11, 2012

While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.

Nokia Lumia momentum grows with high-profile apps from Rovio, Groupon

Published: May 10, 2012

Some would say it has been slow going for the Nokia Lumia but the Windows Phone smartphone appears to be gaining momentum, at least when it comes to attracting big-name mobile application developers to the platform.

Should marketers invest in in-app ads or mobile display?

Published: April 25, 2012

Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option for marketers who want to reach mobile consumers. While savvy marketers have begun pouring more money into in-app ads, mobile Web-based display advertising can still make sense for many.

Launching apps to get acquired? Join the queue

Published: April 24, 2012

While mobile users cannot get enough of applications, this alone does not explain why so many apps are being acquired – and at eye-popping valuations. Despite an elusive formula for success, developers are increasingly creating new apps in the hopes of making a sale.

Mobile media spend to increase 85pc in 2012: study

Published: April 23, 2012

Although mobile media spend is expected to reach $11.6 billion in 2012, it still represents a fraction of consumer spend, according to a new study from Strategy Analytics.

Nokia posts another weak quarter as it fails to ignite smartphone sales

Published: April 20, 2012

Nokia continues to struggle, reporting another drop in shipments and sales during the first quarter of 2012. With the momentum continuing to gain behind iPhone and Android, it will likely take the rest of the year, if not longer, for Nokia to regain its lost footing.

AT&T, Verizon team up with FCC to address stolen mobile phones

Published: April 11, 2012

To address the growing number of mobile phones that are being stolen and quickly resold, several wireless carriers, including AT&T and Verizon, have committed to building a database that will enable them to quickly disable a phone after it has been stolen.

Facebook significantly expands mobile presence with $1B Instagram deal

Published: April 10, 2012

In its largest acquisition ever, Facebook has acquired mobile photo sharing application Instagram for $1 billion as it looks to build its mobile presence.

Amazon Appstore generates three times more revenue per user than Google Play: Flurry

Published: April 3, 2012

In a study of top-ranked applications across iOS, Amazon and Android, Flurry Analytics found that the Kindle Fire manufacturer delivers more than three times the revenue in its app store compared to what Google generates for developers.