Tag: analytics

Total Results: 126

Yahoo defends mobile strategy as industry competition tightens

Published: July 8, 2010

Facing competition from Google, Microsoft, Apple and even Facebook, Yahoo still has many assets, but analysts are split as to whether they all add up to a comprehensive mobile strategy.

AT&T tiered-pricing model creates marketing opportunities, challenges: Strategy Analytics

Published: June 28, 2010

AT&T’s decision to use tiered pricing for mobile data plans will create fresh opportunities for mobile marketers, according to a Strategy Analytics report.

Apple trying to corner market on location-based advertising?

Published: June 24, 2010

Apple’s recent decision to revise its iOS4 privacy policy so it can begin collecting user location data proves that Steve Jobs does plan on making money on mobile advertising after all.

Microsoft CEO: Mobile devices are PCs too

Published: June 7, 2010

At last week’s D8 conference, Microsoft CEO Steve Ballmer said that mobile devices such as tablets are under the same umbrella as PCs—all are computing devices, just with different form factors.

Nexus won? Google fails to decouple handset from carrier

Published: May 17, 2010

While its Android OS is an undisputed success, direct sales of Google’s Nexus One have not met expectations—a sign that round one of the handset distribution battle has gone to the carriers.

Are US carriers finally making mobile marketing a priority?

Published: May 13, 2010

With their wireline business on the down slope and competition ramping up, U.S. carriers are seeking alternative revenue streams and engaging in mobile marketing like never before.

Why Apple’s tilt toward control over openness may hurt all

Published: April 27, 2010

By Paul Gelb

Apple's Steve Jobs perplexingly anointed iAd as the first and only solution for providing engaging in-app rich media ads that don't push users out of the app. That's not the case.

Medialets mobile ad SDK for Android creates network-independent rich-media platform

Published: April 8, 2010

Medialets has launched its Rich Media Ad SDK for Android, which it claims is the first and only cross-platform, network-independent, fully native rich-media mobile offering.

Will Apple launch its own search engine to thwart Google?

Published: April 6, 2010

With the rivalry between Apple and Google reaching new levels of intensity, rumors are swirling about plans for a proprietary search engine for the iPhone, iPod touch and iPad.

Is Yahoo toast in mobile search?

Published: March 9, 2010

A breakup of its stand-alone mobile group and a shakeup of its wireless carrier relationships for mobile search are challenges Yahoo must overcome to gain market share from competitors.