Tag: app

Total Results: 1466

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

Orbitz singles out hotel bookings via iOS app

Published: February 7, 2012

Online travel Web site Orbitz is segmenting its business into a hotel-only application to meet the growing need of the company’s same-day mobile hotel bookings.

Dove sweetens mobile strategy with ad campaign

Published: February 6, 2012

Dove is running Valentine’s Day-themed mobile ads as a way to bolster holiday sales of the sweet treats.

Kia elevates brand via 360-degree mobile strategy

Published: February 6, 2012

International carmaker Kia is proving that mobile plays a crucial role in its marketing with a multifaceted campaign that includes mobile Web, advertising and applications.

Grammy Awards mobile app lets users create, share musical experiences

Published: February 3, 2012

The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.

Is Yahoo failing in mobile?

Published: February 2, 2012

While Yahoo's mobile application strategy has not set the industry on fire – especially when it recently decommissioned 10 apps – the company plans to make mobile a priority going forward. But is it too late?

Let’s Go apps simplify traveling for young adults

Published: February 2, 2012

Let’s Go has rolled out apps for five cities that help travelers find deals on accommodations.

How apps drive Super Bowl engagement opportunities

Published: February 2, 2012

By Kalie Kimball-Malone

It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.

Cost to acquire new app users reaches all-time high

Published: February 1, 2012

The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.