Tag: app

Total Results: 1581

Buick creates Celebrity Apprentice second-screen experience to reach new customers

Published: March 6, 2012

Buick is enlisting mobile marketing to create a second-screen experience for its new Verona brand, enabling "The Celebrity Apprentice" viewers to access exclusive content and enter a sweepstakes.

Budweiser customers trace beer origins in brewery’s new mobile effort

Published: March 2, 2012

In a significant new mobile marketing push, Budweiser has launched a campaign that enables customers to trace the origins of their beer by scanning a QR code on its packaging.

Every push is marketing, whether you think so or not

Published: March 2, 2012

By Alan Jones

It has been a decade since I was a Virgin Mobile customer, but I can still remember the sexy, cheeky voice that greeted me when I dialed in to check my voicemails.

American Cancer Society exec: Mobile Web is primary channel for mass consumption

Published: March 1, 2012

WASHINGTON – An American Cancer Society executive at the Nonprofit Mobile Day said mobile Web is now a primary channel for mass market media consumption.

The New York Times keeps readers informed about presidential elections via mobile app

Published: February 29, 2012

The New York Times has rolled out an Election 2012 mobile application that aims to be a comprehensive resource for those that are following this year’s presidential campaign.

Google, Apple try to shift focus to app developers in ongoing privacy debate

Published: February 28, 2012

Mobile app developers have been put on notice by the state of California and a handful of mobile platforms that they need to be more forthcoming about the data they are collecting from users.

Android’s 850,000 daily activations puts iOS-first strategy into question

Published: February 28, 2012

Android continues to grow at a quick pace and is now seeing 850,000 new Android devices activated each day, up more than 250 percent from last year.

Will Apple's acquisition of Chomp help revamp its App Store?

Published: February 27, 2012

Apple’s purchase of Chomp, an application that helps users find relevant mobile apps based on their interests, is proof that as apps continue to be popular marketing components, developers need to think critically about ways to get them noticed.

Webinar on March 29: 5 Keys to Building App Loyalty and Long-Term Usage

Published: February 27, 2012

Register for this free, hour-long webinar March 29 discussing the five keys to building app loyalty and long-term usage from brands that know best. Panelists from Staples, JetBlue Airways and sponsor Fiksu.

Procter & Gamble’s Cover Girl taps mobile advertising for product launch

Published: February 27, 2012

Procter & Gamble’s Cover Girl is promoting its new Blast FlipStick lipstick products through an interactive mobile ad.