Tag: app

Total Results: 1581

Is Apple's Siri failing to deliver on its promises?

Published: March 14, 2012

Apple is facing charges that it misled consumers about what its new virtual personal assistant service Siri is capable of and used deceptive advertising to encourage consumers to purchase the new iPhone 4S.

Toms spreads campaign awareness via iPhone, Android app

Published: March 14, 2012

Footwear brand Toms is building up hype for its annual One Day Without Shoes campaign with a mobile application for iPhone and Android devices.

How to successfully navigate the world of app creation

Published: March 14, 2012

By Matt Lehman

Building a successful app is no easy task. In a mobile-oriented world, marketers need to anticipate what consumers want before they are even aware of their needs.

PBS Kids builds mobile strategy with apps, education program

Published: March 13, 2012

Public Broadcasting Network has rolled out two new mobile applications designed to help kids learn by playing mobile games.

Why the mobile Web – and not apps – is the best channel for sales

Published: March 12, 2012

By Michael Darnaud

The reality is that consumers have a hard time keeping track of multiple apps – not to mention having to update them periodically – and would much rather keep more space for music and photos on their smartphones.

Will clash over ebook prices lead to delays in content availability?

Published: March 9, 2012

Issues over how to price ebooks continue, with the U.S. Dept. of Justice reportedly preparing to sue Apple and a handful of publishers for violating antitrust laws unless they can reach an agreement first.

Apple delivers a one-two punch to knock out tablet competition

Published: March 8, 2012

The new iPad introduced by Apple yesterday has some nifty new features such as a super high-resolution display and 4G access. Combined with the announcement of a price reduction for the iPad 2, Apple is clearly moving to shore up its dominance at the high-end of the tablet market.

Kindle Fire disrupts tablet market, grabs market share from iPad: Forrester

Published: March 7, 2012

The new iPad 3 that Apple is expected to launch today could face stiffer competition than any previous tablet in the form of Amazon’s Kindle Fire, whose success since its launch is causing the tablet market to grow at faster pace than previously expected, according to a new report from Forrester Research.

Apple gains access to Android information, potentially opening door to more suits

Published: March 7, 2012

The order from a judge requiring Google to hand over development information about Android to Apple could provide the company with ammunition for additional lawsuits claiming Android copies important iOS functionality.

Why is Apple mum on app deletion, usage rates?

Published: March 6, 2012

Apple recently announced that more than 25 billion applications have been downloaded from its App Store. However, despite these significant achievements, the mobile community remains in the dark about how often users are coming back to apps, how much time they spend and how many apps they are deleting.