Tag: application advertising

Total Results: 5

Apple blocks location-based in-app advertising: Published: February 18, 2010; Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.
Mercedes-Benz sponsors new Motor Trend app: Published: February 4, 2010; Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.
Nestle's PowerBar targets skiers with in-app ads: Published: February 2, 2010; Nestle�s PowerBar is targeting consumers who are hitting the slopes this winter with an ad campaign within the App Store�s most downloaded snow report application, Ski Report.
Visa, Siemens running interstitial ads in New York Times iPhone app: Published: August 25, 2009; Visa and European engineering conglomerate Siemens AG are among the first brands running interactive interstitial advertising within the New York Times iPhone application.
In-app ads next frontier for mobile marketers: ad:tech panel: Published: November 7, 2008; NEW YORK -- While the in-application advertising market is still nascent, it is poised to offer a variety of lucrative opportunities for marketers.