Tag: application

Total Results: 683

Why native apps have an edge over mobile Web

Published: June 8, 2011

By Jonathan Toland

Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.

The dirty little secret about mobile apps

Published: June 3, 2011

By Daniel Odio

After the first session, mobile app usage goes way down, becoming almost non-existent by day 90.

How to create new engagement for abandoned apps

Published: June 1, 2011

By Carol Setter

There I was, staring at my computer screen. Confused. Then it occurred to me, I was trying to find an iPad application – on my computer. My mobile life had collided with my computer life.

5 legal issues that could impede mobile marketing's progress

Published: May 26, 2011

As mobile takes its rightful place at the marketing table, it is increasingly becoming an easy target for constituencies not happy with its growth trajectory. Can the recent rash of lawsuits undo some of the progress?

Apple fights back Lodsys patents threat to entire app ecosystem

Published: May 24, 2011

In a stern letter, Apple Inc. has tried to put the kibosh on demands from Lodsys that all Apple app developers pay a license fee for infringing patents covering in-app purchasing.

Harley-Davidson map app touts best scenic routes for riders

Published: May 24, 2011

Harley-Davidson has introduced a map application for iPhone users detailing 975 of the best scenic rides for motorcyclists in the United States.

The Learning Edge lets students prep for SAT via iPhone app

Published: May 24, 2011

The Learning Edge is helping students prepare and compete with fellow peers for the SAT via an iPhone application.

Thomson Reuters mobile effort ups the ante for legal market

Published: May 18, 2011

Thomson Reuters has launched a mobile app for New York-based lawyers that combines legal news, analysis and research.

Sports app consolidation to continue: exec

Published: May 16, 2011

Multi-sports mobile application firm Score Media Inc. has acquired rival SportsTap as it looks for opportunities to work directly with U.S. marketers.

Apps, mobile Web will continue to coexist: Forrester

Published: May 4, 2011

Despite the hype surrounding mobile applications, use of the mobile Internet continues to grow right along with mobile apps, according to a new report from Forrester Research.