Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: application


Total Results: 683

   Displaying: 81 - 90

Apple faces challenges monetizing App Store
Published: July 26, 2011
Rules covering how digital content is sold within apps for iOS have some publishers agreeing to pay Apple a cut of subscription sales, while others are dropping sales options from their apps.
The correct relationship between apps, mobile Web sites and Web sites
Published: July 21, 2011
By Alan S. Knitowski

Going mobile and engaging your audience anywhere and anytime is not about extending an Internet Web site to a mobile Web site and onward to a mobile app.

6 tips to make your Web site mobile-friendly
Published: July 20, 2011
By Diane Buzzeo

How to make the retailer’s site friendly to mobile users as more interactions and transactions migrate to mobile sites and applications?

Why QR codes and mobile apps fail
Published: July 15, 2011
By Lauren DeLisa Coleman

Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest.

Is Apple losing the battle over rights to use “App Store”?
Published: July 13, 2011
The latest wrinkle in the ongoing battle over who can claim rights to “App Store” comes from independent mobile application download service GetJar, which says it will continue using the term.
Facebook HTML5 platform to expand reach for app developers
Published: July 8, 2011
Facebook wants to take a bigger bite out of the growing mobile app marketplace with reports that it is readying an HTML5 platform that will work on iPhone and iPad devices.
FTC puts spotlight on data collection in mobile apps
Published: June 30, 2011
Mobile applications are facing growing scrutiny from the Federal Trade Commission as the agency builds up its public education around mobile and continues to speak out about the need for a universal do-not-track mechanism.
Why apps must be free
Published: June 15, 2011
By Zephrin Lasker

Apps are growing fast – and every indicator points to the fact that they will grow even faster. However, this rate of growth can only be maintained if app developers are able to keep their apps free.

Apple moves to protect revenue-generating developer relationships from patent suit
Published: June 13, 2011
Apple filed a motion to intervene as a defendant and counterclaim plaintiff in the patent lawsuit filed two weeks ago by Lodsys.
Yellowbook connects consumers with local businesses via tablet app
Published: June 8, 2011
Yellowbook is letting consumers find a business and search for listings via a new application designed for Android tablets.