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Tag: applications


Total Results: 701

   Displaying: 1 - 10

Express recruits Snapchat to drive job applications among millennials
Published: July 31, 2015
Express tapped photo-sharing application Snapchat to demonstrate a day in the life of a corporate intern and drive job applications among millennials, a move that could become more popular among other retailers.
Why Apple Watch apps should be one-dimensional
Published: July 20, 2015
By Peter Skoromnyi

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

Google looks to conquer apps as search business matures
Published: July 17, 2015
With Google’s second quarter results showing an 11 percent year-over-year drop in the aggregate cost-per-click rate, the company has already started to step up its efforts to grab a bigger role in applications by extending their reach.
How Everything-as-a-Service will help brands on mobile
Published: June 18, 2015
By Steve Chung

How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?

Apple Watch developers fail at finding unique use case for wrist
Published: June 8, 2015
While marketers and developers have quickly embraced the Apple Watch, early user testing points to several challenges, something Apple is expected to address with the release of new tools at its Worldwide Developers Conference today.
Mixbook gains back users with push notification experiment
Published: June 8, 2015
Photo-printing service Mixbook avoids abandonment rates with a new solution that calculates how to best engage consumers through mobile optimization.
Avoid falling into the app-fatigue trap
Published: June 2, 2015
By Mike Haney

What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?

Unilever's Degree races into Apple Watch marketing with fitness campaign
Published: April 27, 2015
Unilever's Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.
The Bump gives birth to an Apple Watch app
Published: April 27, 2015
XO Group pregnancy publication The Bump developed an application for the Apple Watch to better reach the new millennial mother with additional content.
How the post-install event is key to app marketing
Published: April 22, 2015
By Moshe Vaknin

In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

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