Total Results: 718Displaying: 1 - 10
- 4 steps to maximize app marketing
- Published: June 13, 2016
- By Sarah Clark
Nielsen estimates that the average person now spends 30 hours per month using apps.
- Should apps convert to subscription model as Apple, Google rethink revenue sharing?
- Published: June 10, 2016
- There could be a move away from paid downloads and in-application purchases as Apple and Google both sweeten the pot for subscription models, but whether or not this will be enough to attract premium content providers such as HBO is unclear.
- Brand apps should be transformative or scrapped: Google exec
- Published: May 6, 2016
- NEW YORK – A Google executive at the Mcommerce Summit: State of Mobile Commerce 2016 pointed to several truly transformative brand applications but said the majority of marketers, even some really big ones, are struggling to attract and engage users.
- Covergirl's augmented reality app attempts personalized approach
- Published: April 8, 2016
- While Covergirl is the latest in a growing line of beauty marketers embracing augmented reality, the Procter & Gamble brand’s new application features a long questionnaire for a more personalized approach.
- 73pc of smart home owners use voice control, increasing app utility: report
- Published: March 23, 2016
- Consumers who own smart home devices have quickly embraced voice recognition technology to enhance mobile applications designed to control these devices, driving further interest in the segment, according to new research from The NPD Group Connected Intelligence.
- Mobile application security fails to improve: report
- Published: March 2, 2016
- Application developers give a lot of lip service to how they safeguard users’ personal data, but little actual improvement has been made in the past couple of years, according to a new report from Hewlett Packard Enterprise.
- Mobile marketing week in review: Bolder third-party app strategies
- Published: February 29, 2016
- Marketers are getting better at finding contextual opportunities to engage users more organically with third-party applications. For the full analysis, watch this video.
- Mobile Minutes: Google Cardboard; Ads and AI; App ads; Larry Page
- Published: January 28, 2016
- Today in mobile marketing – Google ships 5M Cardboard virtual reality devices; Ads are about to get way more personal thanks to AI; Apps lead new wave in advertising; Try to interview Google’s co-founder. It’s emasculating.
- Will WhatsApp become a primary conduit between businesses, consumers?
- Published: January 20, 2016
- The news that WhatsApp will soon start allowing business to communicate directly with users reflects how popular messaging applications are reimagining traditional marketing and unlocking one-to-one engagement opportunities for brands.
- Should SMS be taken more seriously for mobile app engagement?
- Published: November 24, 2015
- By Brian Heikes
Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”