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Tag: applications


Total Results: 680

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3 keys for brands to sustain the mobile app strategy
Published: October 27, 2014
By Loni Stark

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

Free apps with relevant ads curry favor with Americans: report
Published: October 23, 2014
Americans continue to prefer free, ad-supported mobile applications to those that cost money, pointing to how app developers are struggling to build a sustainable revenue flow from apps, according to a new survey conducted by Zogby Analytics and commissioned by the Digital Advertising Alliance.
Regaining consumer attention for retailer apps through beacon marketing
Published: October 15, 2014
By Michael Trepeta

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

Subway’s comprehensive mobile promotional strategy drives ongoing engagement
Published: September 29, 2014
Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over time.
Top brands optimize apps with iOS 8's widgets, push notifications
Published: September 19, 2014
Tilt, Realtor.com, the Wall Street Journal and the Associated Press are a few of many leading brands to integrate enhanced features, faster loading pages, widget tools and more in-depth push notifications following Apple's release of iOS 8.
New York Times taps latest technology for mobile recipes app
Published: September 19, 2014
The New York Times’ new NYTCooking mobile application and Web site delivers recipes from the Times’ archives along with instructional video demonstrations and hopes to compete in an already-crowded space with a combination of technology and content.
Data referencing, live updates are keys to prescriptive marketing: report
Published: September 10, 2014
Marketers have an opportunity to turn mobile consumer data into actionable insights via prescriptive mobile marketing, according to a recent report conducted by technology optimization platform Gallop Labs.
Why app design defects should not be “won’t fix”
Published: September 8, 2014
By Tatyana Mahlaeva

Are you sure that users will love the application that you are going to produce? After all, this is the key for commercial success. Unfortunately, sometimes, even great ideas fail due to bad implementation. How do you prevent this from happening?

Built-in Android and iOS security mechanisms: Looking at their effectiveness
Published: September 5, 2014
By Tatyana Mahlaeva

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

Defining customer experience and support in the new app economy
Published: August 26, 2014
By Sona Sharma

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

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