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Tag: applications


Total Results: 720

   Displaying: 1 - 10

Getting rich push notifications right in Apple’s iOS 10
Published: September 15, 2016
By Guy Horrocks

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

In-app advertising: What is in it for publishers?
Published: July 8, 2016
By Pavel Golubev

Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.

4 steps to maximize app marketing
Published: June 13, 2016
By Sarah Clark

Nielsen estimates that the average person now spends 30 hours per month using apps.

Should apps convert to subscription model as Apple, Google rethink revenue sharing?
Published: June 10, 2016
There could be a move away from paid downloads and in-application purchases as Apple and Google both sweeten the pot for subscription models, but whether or not this will be enough to attract premium content providers such as HBO is unclear.
Brand apps should be transformative or scrapped: Google exec
Published: May 6, 2016
NEW YORK – A Google executive at the Mcommerce Summit: State of Mobile Commerce 2016 pointed to several truly transformative brand applications but said the majority of marketers, even some really big ones, are struggling to attract and engage users.
Covergirl's augmented reality app attempts personalized approach
Published: April 8, 2016
While Covergirl is the latest in a growing line of beauty marketers embracing augmented reality, the Procter & Gamble brand’s new application features a long questionnaire for a more personalized approach.
73pc of smart home owners use voice control, increasing app utility: report
Published: March 23, 2016
Consumers who own smart home devices have quickly embraced voice recognition technology to enhance mobile applications designed to control these devices, driving further interest in the segment, according to new research from The NPD Group Connected Intelligence.
Mobile application security fails to improve: report
Published: March 2, 2016
Application developers give a lot of lip service to how they safeguard users’ personal data, but little actual improvement has been made in the past couple of years, according to a new report from Hewlett Packard Enterprise.
Mobile marketing week in review: Bolder third-party app strategies
Published: February 29, 2016
Marketers are getting better at finding contextual opportunities to engage users more organically with third-party applications. For the full analysis, watch this video.
Mobile Minutes: Google Cardboard; Ads and AI; App ads; Larry Page
Published: January 28, 2016
Today in mobile marketing – Google ships 5M Cardboard virtual reality devices; Ads are about to get way more personal thanks to AI; Apps lead new wave in advertising; Try to interview Google’s co-founder. It’s emasculating.
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