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Tag: applications


Total Results: 690

   Displaying: 1 - 10

Brands on Waze see average 53pc increase in traffic to locations
Published: March 27, 2015
Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
Flat app use means tighter competition for attention, higher ad prices: report

Published: March 5, 2015
The use of applications has remained relatively steady even as the number and variety of apps continues to expand and smartphone adoption grows, according to a new report from Parks Associates.
Shazam, Fandango eye bigger role as mobile-first lifestyle brands
Published: February 19, 2015
As the time spent with applications is increasingly relegated to a choice few, narrowly focused offerings such as Shazam and Fandango are racing to broaden their appeal and leverage their initial success for a more meaningful role in consumers’ lives.
Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest
Published: February 17, 2015
Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of the country music group's shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located.
Cleveland Cavaliers deliver in-app, in-venue experiences using iBeacons
Published: February 9, 2015
The Cleveland Cavaliers is using Apple’s iBeacon technology to deliver contextual notifications to fans via their mobile devices while enjoying the game.
How Apple’s iOS 8 changes the game for brands and retailers
Published: February 9, 2015
By Greg Weinger

Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.

Spark conversations with millennials on mobile using animated gifs
Published: February 5, 2015
As brands such as Taco Bell and Lexus find mobile success by mimicking native behavior to reach millennials, a currently underused tool, the gif, has potential to boost efforts across the mobile Web, email, applications and social media.
In-store cognitive apps will solve retail’s biggest challenge
Published: December 25, 2014
By Alex Sbardella

By Rodney Bryant

Have you ever been shopping in a retail store and known more about a product than the sales assistant?

Murad Skincare’s photo editing app delivers product suggestions
Published: December 23, 2014
Murad Skincare has teamed with ModiFace to launch a photo editing mobile application that allows users to upload a photo and simulate results achieved by Murad products, educating users on its products while simultaneously promoting them.
Bacardi offers valuable lesson on how to protect against app burnout
Published: December 19, 2014
Mobile applications must provide a real-life tie-in to protect the user from “app burnout,” a strategy that spirits brand Bacardi is embracing.
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