Tag: applications

Total Results: 634

GE exec: Microrelevancy is key to mobile marketing success

Published: June 14, 2012

NEW YORK – A GE executive at the 2012 MMA Forum said that the future of marketing is about how brands can facilitate consumer experiences effectively in the digital age.

Facebook, iOS play key roles in app marketplace

Published: June 11, 2012

While everyone is app happy these days, two pieces of new data point to the important role that both Facebook and iOS are playing in the app marketplace.

Publishers should not be intimidated by mobile advertising

Published: June 7, 2012

By
Matt Young

It is easy to get bogged down with the influx of information about mobile technology. Here are a few simple dos and don’ts to start publishers off on the right foot when developing a mobile strategy.

Google boosts mobile ads, apps strategies with two buys

Published: June 6, 2012

With two acquisitions this week, Google has shown that it is continuing to look for ways to boost its mobile and social offerings.

Moving from app cost per install to profit per install

Published: June 6, 2012

By
Dan Kimball

Not all application installs are created equally, so how do you pinpoint which installs are valuable to your business and move the needle on revenue?

Sunwing Vacations looks to enhance mobile marketing efforts via cross-channel initiative

Published: June 5, 2012

Sunwing Vacations is looking to drive its cross-channel marketing efforts via a new mobile initiative the company is rolling out nationwide.

New ambient social apps enable brands to proactively connect with those nearby

Published: June 1, 2012

By
Jay Hawkinson

A new wave of location-based applications has arrived on the scene to cheers of being the “next big thing” by the tech community while instilling fear in others.

House Beautiful enlists mobile to power Pinterest integration with print magazine

Published: May 23, 2012

House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.

8 questions brands should ask about mobile app localization

Published: May 23, 2012

By
Liz Elting

Here are eight questions that brands should consider as they create their international mobile marketing strategies.

Facebook ramps up mobile app strategy in face of monetization fears

Published: May 11, 2012

While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.