Tag: applications

Total Results: 537

Coca-Cola expands global smartphone and tablet strategy

Published: March 28, 2011

Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy, a company executive revealed.

Little value in delivering mobile-only content: CTIA panelist

Published: March 25, 2011

ORLANDO, FL – An HTC executive on a Mobile Entertainment Forum panel at CTIA Wireless 2011 said that it is all about multiscreen delivery and there is little value in delivering mobile-only content.

Don’t cut SMS out of mobile strategy: panelist

Published: March 23, 2011

ORLANDO, FL - As brands continue to incorporate mobile bar codes, advertising and content into their mobile campaigns, it is important not to forget about the significant role that SMS plays in consumer engagement, per panelists at a CTIA Wireless 2011 session.

HTML5 experience is subpar when compared to apps: CTIA panelist

Published: March 22, 2011

ORLANDO, FL – The mobile apps versus Web debate took center stage during a panel at International CTIA Wireless 2011's Mobile Marketing & Promotion pre-conference program.

360-degree mobile strategy goes beyond just apps and Web: CTIA keynote

Published: March 22, 2011

ORLANDO, FL - The majority of brands seem to think that a mobile strategy consists of an app and a mobile Web site, according to a keynote at the International CTIA Wireless 2011's Mobile Marketing & Promotion pre-conference program.

Will New York Times subscriptions affect mobile readers?

Published: March 21, 2011

The New York Times has launched digital subscriptions that limit the free access that readers are used to. But with the growing levels of smartphone and tablet adoption, will users embrace the paid model?

Architectural Digest lets readers create their dream kitchen via mobile

Published: March 18, 2011

NEW YORK – Conde Nast’s Architectural Digest is letting readers design their dream kitchen via an interactive iPad, iPhone and iPod touch application that the publication debuted at the 10th Annual Architectural Digest Home Design Show.

Lexus sponsors new Sports Illustrated mobile properties during March Madness

Published: March 17, 2011

Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.

Bing-sponsored, Disney-created Katy Perry app exceeds 4M downloads

Published: March 11, 2011

With the original version having been downloaded more than 4 million times, Microsoft’s Bing renewed its commitment as the exclusive sponsor of the “Katy Perry Revenge 2 by Bing” application.

Vermont ski resorts aim to drive late-season traffic via mobile deals

Published: March 10, 2011

The new Ski Vermont Insider mobile application offers exclusive offers and rewards for skiers and riders based on where they live and where they like to ski or snowboard.