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Tag: applications


Total Results: 674

   Displaying: 91 - 100

Multichannel approach imperative to mobile’s success
Published: September 18, 2012
Gone are the days when marketers solely use one medium to drive consumer engagement. Companies who do not take a multichannel approach to elevate their mobile marketing efforts are missing out.
Race for mobile relevance
Published: September 18, 2012
By James Orsini

With the 2012 London Olympics behind us, I think it only fitting to get brands focused on another race of significant importance – the race to establish mobile relevance.

CNN strengthens mobile experience with new iPhone 5 app
Published: September 17, 2012
CNN is taking advantage of the iPhone 5’s new four-inch screen and higher resolution by rolling out a new mobile application that aims to heighten the user experience.
Hollywood Reporter relies on mobile app to boast festival coverage
Published: September 11, 2012
The Hollywood Reporter has rolled out a mobile application that will feature coverage from upcoming festivals including Sundance and Cannes.

Getting the most from your mobile initiatives
Published: September 7, 2012
By Christopher Willis

There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.

TV Guide introduces TV companion app
Published: August 27, 2012
TV Guide has debuted its next-generation, television companion application that offers users a more personalized mobile and social experience.
CNN, Time roll out mobile app for 2012 political conventions
Published: August 24, 2012
CNN and Time Inc. have launched a new mobile application that features 24/7 breaking news updates and alerts from journalists covering the Republican and Democratic National Conventions.

Yahoo Sports offers custom-branded experiences via mobile apps
Published: August 24, 2012
Yahoo Sports is letting fans stay connected and keep tabs on their favorite players with new mobile application features.
Brand Watch: Target’s multichannel mobile approach
Published: August 20, 2012
Not many marketers have a solid mobile strategy and retail giant Target is among the select few that truly understands that taking a multichannel approach is critical in driving engagement and sales.
Venture capital investment in mobile reaches all-time high
Published: August 18, 2012
Investors poured record levels of money into mobile in the first half of 2012, pointing to the significant long-term potential they see in mobile-first ventures such as consumer applications, according to a new report from Rutberg & Co.

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