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Tag: applications


Total Results: 677

   Displaying: 11 - 20

Johnson & Johnson’s Donate-A-Photo surpasses 260K submissions, 20K users in one year
Published: July 17, 2014
NEW YORK - An executive from Johnson & Johnson announced a number of achievements made by mobile application Donate-A-Photo, including funding more than 20,000 children’s eye exams, the purchase of 4,000 resuscitation devices for newborns and the restoration of 14 public parks, at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day July 15.
New York Times adds breaking news, personalization features to mobile app
Published: July 11, 2014
Daily newspaper the New York Times released new features on its iPhone and iPad mobile applications, allowing users to customize their experience by choosing what types of news alerts they receive.

Bravo’s Game of Crowns bedazzles fans with photo-editing app
Published: July 9, 2014
TV network Bravo’s upcoming pageant show Game of Crowns will virtualize the experience for fans with Botox-inspired filters, jewelry stickers and false eyelashes on photo-editing mobile application Aviary.
Why soft launches are becoming the game marketer’s best weapon
Published: June 13, 2014
By Craig Palli

Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.

Major retailers are missing out on mobile revenue
Published: May 23, 2014
By Ezra Siegel

According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.

New York bars gamify traditional pub crawling using beacon technology
Published: April 17, 2014
BeaconCrawl, an interactive bar crawl event supporting bars in lower New York that were hit by 2012's Superstorm Sandy, will integrate beacons with a mobile application to drum up business.
Why managing an app should be as easy as a Web site
Published: March 18, 2014
By Bob Moul

Retailers should apply technology that makes it as easy to manage mobile applications as it is to manage today’s Web sites.

Royal LePage app personalizes house-hunting with Draw-and-Search feature
Published: March 4, 2014
Royal LePage’s new mobile application simplifies house hunting by enabling users to easily zero in on a specific geographic area on a map by drawing the area of interest with their finger.

App discovery: How to master search and browse to get downloaded
Published: February 10, 2014
By Jonathan Hunt

To say that the mobile marketplace is a crowded one is certainly an understatement. That is why the biggest issue facing mobile development and distribution is, was and will continue to be discovery.

Mobile apps inspire next phase of retail personalization
Published: January 24, 2014
By Kevin Walker

Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.

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