Tag: applications

Total Results: 634

85pc prefer mobile apps over mobile Web: Compuware

Published: March 20, 2013

Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware.

App downloads are vanity, usage is sanity

Published: March 20, 2013

By James Hilton

The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.

Lucky Charms taps augmented reality for new marketing effort

Published: March 18, 2013

General Mills cereal brand Lucky Charms is leveraging mobile to drive engagement and give customers a chance to win prizes via a new augmented reality application.

Consumers want more control over personal info shared via mobile apps

Published: March 15, 2013

With only 37 percent of consumers comfortable sharing personal information with an application, some may be avoiding apps while others are likely engaging not knowing that an app is sharing information without their permission, according to a new report from MEF.

California attorney general regulates mobile marketing privacy standards

Published: March 7, 2013

By Ken Kraetzer

Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.

Heineken targets soccer fans with location-based mobile app

Published: February 28, 2013

Heineken is activating its sponsorship of the UEFA Champions League soccer tournament via a new mobile application that gives users a chance to have a grand viewing event for the final game in their hometown.

Coca-Cola activates CIAA sponsorship via mobile concierge app

Published: February 27, 2013

Coca-Cola is making the most of its sponsorship of a college basketball tournament via a new browser-based mobile application designed to make sure attendees do not miss any of the activities surrounding the event.

Luxury hoteliers’ mobile apps become adolescents

Published: February 20, 2013

By Carol Banks Setter

Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.

Cigna introduces app to simplify health management for customers

Published: February 14, 2013

Health insurance company Cigna has launched a mobile application to make it easier for customers to manage their health and related spending.

Sports Illustrated mobilizes Swimsuit issue via interactive features for tablets, smartphones

Published: February 13, 2013

Mobile plays a key role in Sports Illustrated’s strategy to promote its annual Swimsuit issue, including launching a mobile trivia game enabling users to unlock additional photos by guessing the right model.