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Tag: applications


Total Results: 676

   Displaying: 21 - 30

Kids' brands flout mobile privacy months after COPPA update
Published: December 20, 2013
The Hello Kitty Carnival mobile application and the Marvelkids.com Web site are being called out for not getting parents’ approval before collecting children’s private information in the first big complaint with the Federal Trade Commission since new privacy protection rules for mobile apps went into effect in July.

P&G’s Dreft app shares baby milestones via one-click baby book
Published: December 13, 2013
Procter & Gamble brand Dreft has introduced its first mobile application with the goal of helping expecting and new parents chronicle special moments from pregnancy through their baby’s first year.

A divide-and-conquer approach to mobile app testing
Published: November 12, 2013
By Tatyana Mahlaeva

Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation.

Mobile app market continues its meteoric rise: report
Published: November 11, 2013
Consumers are still hungry for applications and mobile content as evidenced by the quick growth in the developer community in the past 18 months, according to new research from Flurry.

How iOS7 and the new iPhones will affect mobile and digital campaigns
Published: November 6, 2013
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How iOS7 and the new iPhones will affect mobile and digital campaigns
Published: November 6, 2013
By Florian Lutz

A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.

Migrating app marketing campaigns from online to mobile
Published: November 1, 2013
By Christian Henschel

When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.

How marketers can understand and maximize mobile data
Published: October 11, 2013
By Khurrum Malik

Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.

Stolichnaya leverages mobile social, video for collaborative event reel
Published: September 30, 2013
Vodka brand Stolichnaya combines video and social sharing in a new mobile application designed to simply capturing and sharing a memorable evening out with friends.
NBC’s Million Second Quiz stumbles in effort to link mobile, TV
Published: September 12, 2013
NBCUniversal's attempt to leverage a mobile second-screen experience to help build excitement and awareness for its new live competition television show "The Million Second Quiz" stumbled when the application crashed soon after the show premiered.

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