Tag: applications

Total Results: 634

Kapture relies on mobile app to bolster user engagement

Published: December 11, 2012

Kapture has rolled out a mobile application that rewards consumers when they take photos of their favorite brand and share them with friends.

App developers face potentially significant fines if they ignore privacy issues

Published: December 10, 2012

The growing concern over a perceived lack of attention being paid to consumer privacy by mobile application developers comes with potential financial ramifications for the first time now that California’s attorney general office is suing Delta Air Lines over the issue.

CVS continues push into mobile with new features on optimized site

Published: December 10, 2012

CVS/pharmacy is focusing on enhancing its mobile site with new features to bolster the customer experience.

ROI and engaging experiences in an increasingly fragmented mobile world

Published: November 16, 2012

By Marci Weisler

Over the last few years, we have seen an amazing influx of new mobile devices, with replacement cycles speeding up and many hoping for the latest shiny screen.

App developers face potential fines over lack of privacy policies

Published: November 2, 2012

In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris sent letters this week to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.

4 tips to ease the transition to responsive Web design

Published: October 31, 2012

By Matt Fiore

As marketers mature, many look to add mobile sites and apps and Web apps to engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.

Pernod Ricard enlists mobile to help launch new vodka

Published: October 29, 2012

Premium spirits and wine company Pernod Ricard is leveraging mobile to help introduce a new vodka brand with unusual flavors such as Electricity and Fresh Cut Grass.

Launching a consumer mobile service by thinking outside the app

Published: October 19, 2012

By Haridas Nair

A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.

Use personalized app engagement to win customer loyalty

Published: October 17, 2012

By Dave Sikora

Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.

Testing apps before the holidays

Published: October 16, 2012

By Dave Berg

While it might be OK to not have bought any gifts yet, if you delay testing your mobile applications for much longer, it will be a “Bah Humbug” rather than “Happy Holidays” for your company.