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Tag: applications


Total Results: 679

   Displaying: 41 - 50

DAA extends data collection self-regulatory program to mobile apps
Published: July 25, 2013
The Digital Advertising Alliance is hoping to take its success with a self-regulatory program for the Web and translate it for mobile applications to ensure greater transparency and consumer control in how sensitive data is collected.

Brands should pay attention to the app discovery economy
Published: July 15, 2013
By Vanessa Horwell

For all the download choices available across several app markets, it is becoming increasingly difficult for consumers to select the apps that best fit their mobile and lifestyle needs.

AYI’s mobile ads on Facebook help drive 200pc jump in app downloads
Published: June 20, 2013
It may be love at first sight for dating site AYI and mobile advertising, with the company seeing more than a 200 percent increase in application downloads since leveraging mobile app install ads on Facebook.

Wimbledon serves mobile app, push messaging to drive engagement with attendees
Published: June 19, 2013
This year’s annual Wimbledon tennis championships will have a dedicated mobile application that will enable attendees to track their favorite players and stay abreast of all the happenings via streaming video and radio.

Federal government boosts digital strategy with mobile apps, security programs
Published: May 29, 2013
The White House is talking up a series of recent mobile initiatives designed to more efficiently and effectively connect Americans with government, including mobile security guidelines and a mobile application development program.

Testing mobile apps: QA can make or break project’s success
Published: May 16, 2013
By Tatyana Mahlaeva

Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.

Why would you hammer a screw?
Published: May 2, 2013
By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Johnson & Johnson taps photo sharing app to drive donations
Published: April 30, 2013
Johnson & Johnson has debuted a new mobile application that turns photo sharing into a way for consumers to conveniently contribute to important causes.



How conversion tracking for app marketing works
Published: April 30, 2013
By Gregory Kennedy

Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.

5 factors to consider when building an app
Published: April 26, 2013
By Marci Weisler

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.