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Tag: applications


Total Results: 678

   Displaying: 51 - 60

Cutting through the noise in today’s saturated app market
Published: April 12, 2013
By Ian Schenkel

With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.

Making the case for a mobile audit in a consumer-led economy
Published: April 9, 2013
By Craig Besnoy

For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.

Marketers embrace hackathons to drive mobile software offerings
Published: April 2, 2013
Marketers know that consumers love mobile applications, but realize it can be a significant undertaking to develop an app that is not simply another me-too offering. Which is where hackathons can help.

Is it becoming harder to get an app off the ground?
Published: March 21, 2013
While the marketplace for mobile applications continues to grow, it is getting harder for app developers to successfully launch an app and build a business thanks, in part, to mobile platforms that are not always hospitable.
85pc prefer mobile apps over mobile Web: Compuware
Published: March 20, 2013
Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware.

App downloads are vanity, usage is sanity
Published: March 20, 2013
By James Hilton

The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.

Lucky Charms taps augmented reality for new marketing effort
Published: March 18, 2013
General Mills cereal brand Lucky Charms is leveraging mobile to drive engagement and give customers a chance to win prizes via a new augmented reality application.

Consumers want more control over personal info shared via mobile apps
Published: March 15, 2013
With only 37 percent of consumers comfortable sharing personal information with an application, some may be avoiding apps while others are likely engaging not knowing that an app is sharing information without their permission, according to a new report from MEF.


California attorney general regulates mobile marketing privacy standards
Published: March 7, 2013
By Ken Kraetzer

Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.

Heineken targets soccer fans with location-based mobile app
Published: February 28, 2013
Heineken is activating its sponsorship of the UEFA Champions League soccer tournament via a new mobile application that gives users a chance to have a grand viewing event for the final game in their hometown.