Tag: applications

Total Results: 634

Multichannel approach imperative to mobile’s success

Published: September 18, 2012

Gone are the days when marketers solely use one medium to drive consumer engagement. Companies who do not take a multichannel approach to elevate their mobile marketing efforts are missing out.

Race for mobile relevance

Published: September 18, 2012

By James Orsini

With the 2012 London Olympics behind us, I think it only fitting to get brands focused on another race of significant importance – the race to establish mobile relevance.

CNN strengthens mobile experience with new iPhone 5 app

Published: September 17, 2012

CNN is taking advantage of the iPhone 5’s new four-inch screen and higher resolution by rolling out a new mobile application that aims to heighten the user experience.

Hollywood Reporter relies on mobile app to boast festival coverage

Published: September 11, 2012

The Hollywood Reporter has rolled out a mobile application that will feature coverage from upcoming festivals including Sundance and Cannes.

Getting the most from your mobile initiatives

Published: September 7, 2012

By Christopher Willis

There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.

TV Guide introduces TV companion app

Published: August 27, 2012

TV Guide has debuted its next-generation, television companion application that offers users a more personalized mobile and social experience.

CNN, Time roll out mobile app for 2012 political conventions

Published: August 24, 2012

CNN and Time Inc. have launched a new mobile application that features 24/7 breaking news updates and alerts from journalists covering the Republican and Democratic National Conventions.

Yahoo Sports offers custom-branded experiences via mobile apps

Published: August 24, 2012

Yahoo Sports is letting fans stay connected and keep tabs on their favorite players with new mobile application features.

Brand Watch: Target’s multichannel mobile approach

Published: August 20, 2012

Not many marketers have a solid mobile strategy and retail giant Target is among the select few that truly understands that taking a multichannel approach is critical in driving engagement and sales.

Venture capital investment in mobile reaches all-time high

Published: August 18, 2012

Investors poured record levels of money into mobile in the first half of 2012, pointing to the significant long-term potential they see in mobile-first ventures such as consumer applications, according to a new report from Rutberg & Co.