Total Results: 662Displaying: 51 - 60
- Finding what works in mobile marketing
- Published: January 14, 2013
- By Chris Luck
Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.
- Paramount Star Trek app enables second-screen experiences during Super Bowl
- Published: January 11, 2013
- The latest "Star Trek" movie is getting its own mobile application months before the film will be released, complete with features such as location-based services, special offers and a second-screen viewing experience during the upcoming Super Bowl game.
- Apps still present significant opportunities for marketers
- Published: January 8, 2013
- As mobile continues to grow, marketers are beginning to explore emerging channels such as the mobile Web, video and social, but recent numbers from Apple point to the continued relevance of applications as a marketing vehicle.
- Hyatt makes it easy for guests stay in touch via new mobile postcard app
- Published: December 27, 2012
- Hyatt Hotels is giving guests a way to create and share digital as well as print postcards via a new mobile application called The Canvas Art of Living Postcard.
- Driving retail revenue through mobile apps
- Published: December 27, 2012
- By Jeremy Black
Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the medium to its full potential.
- Is in-app advertising broken?
- Published: December 24, 2012
- With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. However, two recent developments suggest that in-app ads may not be working in all instances.
- Why a mobile app-only approach is a mistake
- Published: December 21, 2012
- Many marketers believe that a mobile application is all they need. However, a mobile app is just one piece of the puzzle and companies need to branch out and implement a variety of channels into their repertoire to accommodate tech-savvy users.
- Purina builds on mobile app success with new photo-sharing entry for Friskies
- Published: December 12, 2012
- Nestlé Purina Pet Care Co. continues to make mobile applications a big focus of its engagement strategy with the new Catify Yourself app for its Friskies brand.
- Kapture relies on mobile app to bolster user engagement
- Published: December 11, 2012
- Kapture has rolled out a mobile application that rewards consumers when they take photos of their favorite brand and share them with friends.
- App developers face potentially significant fines if they ignore privacy issues
- Published: December 10, 2012
- The growing concern over a perceived lack of attention being paid to consumer privacy by mobile application developers comes with potential financial ramifications for the first time now that California’s attorney general office is suing Delta Air Lines over the issue.