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Tag: applications


Total Results: 667

   Displaying: 61 - 70

Is in-app advertising broken?
Published: December 24, 2012
With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. However, two recent developments suggest that in-app ads may not be working in all instances.

Why a mobile app-only approach is a mistake
Published: December 21, 2012
Many marketers believe that a mobile application is all they need. However, a mobile app is just one piece of the puzzle and companies need to branch out and implement a variety of channels into their repertoire to accommodate tech-savvy users.
Purina builds on mobile app success with new photo-sharing entry for Friskies
Published: December 12, 2012
Nestlé Purina Pet Care Co. continues to make mobile applications a big focus of its engagement strategy with the new Catify Yourself app for its Friskies brand.
Kapture relies on mobile app to bolster user engagement
Published: December 11, 2012
Kapture has rolled out a mobile application that rewards consumers when they take photos of their favorite brand and share them with friends.
App developers face potentially significant fines if they ignore privacy issues
Published: December 10, 2012
The growing concern over a perceived lack of attention being paid to consumer privacy by mobile application developers comes with potential financial ramifications for the first time now that California’s attorney general office is suing Delta Air Lines over the issue.
CVS continues push into mobile with new features on optimized site
Published: December 10, 2012
CVS/pharmacy is focusing on enhancing its mobile site with new features to bolster the customer experience.

ROI and engaging experiences in an increasingly fragmented mobile world
Published: November 16, 2012
By Marci Weisler

Over the last few years, we have seen an amazing influx of new mobile devices, with replacement cycles speeding up and many hoping for the latest shiny screen.

App developers face potential fines over lack of privacy policies
Published: November 2, 2012
In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris sent letters this week to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.
4 tips to ease the transition to responsive Web design
Published: October 31, 2012
By Matt Fiore

As marketers mature, many look to add mobile sites and apps and Web apps to engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.

Pernod Ricard enlists mobile to help launch new vodka
Published: October 29, 2012
Premium spirits and wine company Pernod Ricard is leveraging mobile to help introduce a new vodka brand with unusual flavors such as Electricity and Fresh Cut Grass.

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