Tag: applications

Total Results: 634

Pinterest’s mobile strategy still needs work

Published: August 17, 2012

Pinterest is ramping up its mobile strategy with new applications for Android, iPhone and iPad devices. However, the content sharing site still has some work to do to create a truly compelling mobile experience for users.

Facebook shifts focus from social in aggressive move to monetize mobile

Published: August 9, 2012

Hoping to leverage its strength as a mobile application discovery platform, Facebook is stepping away from its social positioning to test a non-social ad unit.

Seventeen magazine drives back-to-school shopping via new mobile app

Published: August 9, 2012

Seventeen magazine has launched a new mobile application to help readers build a back-to-school shopping list and unlock deals.

Maxim magazine embraces augmented reality to bring cover model to life

Published: August 9, 2012

Maxim magazine is letting readers bring its September cover to life via a new augmented reality initiative.

PBS Kids introduces storybook app to promote early science exploration

Published: August 7, 2012

PBS Kids has rolled out a new storybook application that aims to educate and engage children, as well as develop early science exploration.

Competition is fierce among leading brands to have the best app

Published: August 6, 2012

Leading brands across several categories are pouring significant resources into mobile applications in hopes of gaining first-mover advantage as well as the awareness and loyalty that can come with being seen as an innovator.

Mobile marketing insights from China

Published: August 6, 2012

By Jim Reesing

When marketing globally, it can be short-sighted – and costly – to assume a one-size-fits-all strategy.

Android, iOS apps generating 60pc more revenue this year: report

Published: August 2, 2012

The revenue generated by Android and iOS applications is expected to grow 60 percent this year for a total of $8.7 billion, according to new data from Flurry Analytics.

Analyzing Pandora’s multichannel mobile strategy

Published: August 2, 2012

Jewelry retailer Pandora has been steadily making mobile a bigger part of its marketing strategy to not only drive sales, but increase brand awareness.

Mobile: Monetize or be cannibalized

Published: August 2, 2012

By
James Orsini

For years, marketers have often chased the silver bullet to penetrate awareness. Today, mobile is no different.