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Tag: applications


Total Results: 662

   Displaying: 71 - 80

Sony drives excitement for Spider-Man Blu-ray with second-screen app
Published: October 8, 2012
Sony Pictures Home Entertainment is driving excitement for the upcoming release of The Amazing Spider-Man movie on Blu-ray with a second-screen mobile application containing behind-the-scenes content fans can access now.

What you need to know about HTML5 vs. native apps
Published: October 2, 2012
By Kris Ostrowka

With the debate between the HTML5 and native app methodologies raging across the mobile and marketer communities, you might be left wondering whether there is a middle ground.

Who wins the apps versus mobile sites debate?
Published: October 1, 2012
There is a continuous debate in the mobile industry on whether mobile applications or optimized sites are a better choice for marketers. Companies looking to invest in the space should first set a goal and have a clear understanding of their target consumer.
American Greetings leverages mobile to extend life of greeting cards
Published: September 26, 2012
American Greetings is extending engagement with a new line of greeting cards by enabling recipients to scan a QR code on a card and download a mobile application.
Grand-Am racing engages fans via mobile using video streaming
Published: September 25, 2012
Professional car racing organization Grand-Am Road Racing has launched mobile and tablet applications to make race content available wherever fans are and to drive engagement with the brand.

Saucony app makes it easy for runners to support charities
Published: September 24, 2012
Athletic footwear brand Saucony has launched a running application that not only enables users to keep track of where and how fast they run, but also lets them support the fight against childhood obesity with every step.
Google plays catch-up with deal to acquire Snapseed
Published: September 19, 2012
In a sign of the importance of a strong photo-related offering in the converging mobile and social space, Google has acquired Nik Software, maker of the photo-sharing application Snapseed.

Become a Very Important App with iPhone 5’s new fifth row
Published: September 19, 2012
By Morris Martin

By being selected as one of the VIAs, a consumer has identified your app as crossing over the velvet rope, making it consciously or subconsciously part of their daily lives.

Multichannel approach imperative to mobile’s success
Published: September 18, 2012
Gone are the days when marketers solely use one medium to drive consumer engagement. Companies who do not take a multichannel approach to elevate their mobile marketing efforts are missing out.
Race for mobile relevance
Published: September 18, 2012
By James Orsini

With the 2012 London Olympics behind us, I think it only fitting to get brands focused on another race of significant importance – the race to establish mobile relevance.

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