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Tag: applications


Total Results: 694

   Displaying: 71 - 80

85pc prefer mobile apps over mobile Web: Compuware
Published: March 20, 2013
Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware.

App downloads are vanity, usage is sanity
Published: March 20, 2013
By James Hilton

The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.

Lucky Charms taps augmented reality for new marketing effort
Published: March 18, 2013
General Mills cereal brand Lucky Charms is leveraging mobile to drive engagement and give customers a chance to win prizes via a new augmented reality application.

Consumers want more control over personal info shared via mobile apps
Published: March 15, 2013
With only 37 percent of consumers comfortable sharing personal information with an application, some may be avoiding apps while others are likely engaging not knowing that an app is sharing information without their permission, according to a new report from MEF.


California attorney general regulates mobile marketing privacy standards
Published: March 7, 2013
By Ken Kraetzer

Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.

Heineken targets soccer fans with location-based mobile app
Published: February 28, 2013
Heineken is activating its sponsorship of the UEFA Champions League soccer tournament via a new mobile application that gives users a chance to have a grand viewing event for the final game in their hometown.

Coca-Cola activates CIAA sponsorship via mobile concierge app
Published: February 27, 2013
Coca-Cola is making the most of its sponsorship of a college basketball tournament via a new browser-based mobile application designed to make sure attendees do not miss any of the activities surrounding the event.

Luxury hoteliers’ mobile apps become adolescents
Published: February 20, 2013
By Carol Banks Setter

Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.

Cigna introduces app to simplify health management for customers
Published: February 14, 2013
Health insurance company Cigna has launched a mobile application to make it easier for customers to manage their health and related spending.

Sports Illustrated mobilizes Swimsuit issue via interactive features for tablets, smartphones
Published: February 13, 2013
Mobile plays a key role in Sports Illustrated’s strategy to promote its annual Swimsuit issue, including launching a mobile trivia game enabling users to unlock additional photos by guessing the right model.

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