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Tag: applications


Total Results: 671

   Displaying: 71 - 80

ROI and engaging experiences in an increasingly fragmented mobile world
Published: November 16, 2012
By Marci Weisler

Over the last few years, we have seen an amazing influx of new mobile devices, with replacement cycles speeding up and many hoping for the latest shiny screen.

App developers face potential fines over lack of privacy policies
Published: November 2, 2012
In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris sent letters this week to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.
4 tips to ease the transition to responsive Web design
Published: October 31, 2012
By Matt Fiore

As marketers mature, many look to add mobile sites and apps and Web apps to engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.

Pernod Ricard enlists mobile to help launch new vodka
Published: October 29, 2012
Premium spirits and wine company Pernod Ricard is leveraging mobile to help introduce a new vodka brand with unusual flavors such as Electricity and Fresh Cut Grass.

Launching a consumer mobile service by thinking outside the app
Published: October 19, 2012
By Haridas Nair

A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.

Use personalized app engagement to win customer loyalty
Published: October 17, 2012
By Dave Sikora

Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.

Testing apps before the holidays
Published: October 16, 2012
By Dave Berg

While it might be OK to not have bought any gifts yet, if you delay testing your mobile applications for much longer, it will be a “Bah Humbug” rather than “Happy Holidays” for your company.

Zipcar to let non-members join, get vehicle quickly via future mobile efforts
Published: October 10, 2012
SAN DIEGO – A Zipcar executive at the MobileCon conference announced that the company will continue to use mobile as an integral piece of its overall strategy and is continually looking at new ways for the company to reach as many consumers as possible.
IBM exec: Everything that is social will be mobile
Published: October 10, 2012
SAN DIEGO – An IBM executive at the MobileCon conference said that social is inherently becoming mobile and existing applications will have to be reconceived and repackaged because of this.
Sony drives excitement for Spider-Man Blu-ray with second-screen app
Published: October 8, 2012
Sony Pictures Home Entertainment is driving excitement for the upcoming release of The Amazing Spider-Man movie on Blu-ray with a second-screen mobile application containing behind-the-scenes content fans can access now.

Please click here to download now!