Tag: applications

Total Results: 634

Elmer’s creates photo-sharing app to drive engagement beyond back-to-school shopping

Published: July 5, 2012

Elmer’s Products Inc. is embracing mobile via a photo-sharing mobile application meant to help parents capture and share milestones such as their child’s first day back to school.

Updating the relationship between viewers, brands and broadcasters

Published: July 3, 2012

By
Justin Beere

You are probably too young to remember this—hell, I am too young to remember this—but in the beginning, television was free.

4 main technologies underlying mobile commerce apps

Published: June 28, 2012

By
Andrew Mikesell

The question is not for which smartphones you will build an application, but which mobile technology works best for your app and users.

Disney bets big on mobile with national campaign

Published: June 27, 2012

In a new national TV, print and out-of-home advertising campaign, Disney showcases its Disney Mobile Magic App mobile application and includes a prominently placed mobile call-to-action to encourage downloads.

Fancy Feast supports new line launch with mobile app

Published: June 27, 2012

Fancy Feast is targeting cat lovers via an iPhone application that promotes its new line of cat food.

Could native apps disappear as HTML5 apps gain?

Published: June 26, 2012

As the user experience for part native, part Web-based apps continues to improve, marketers and developers are increasingly considering this hybrid solution a viable option for creating cross-platform app strategies.

5 secrets of successful mobile app developers

Published: June 26, 2012

By
Assaf Kolirin

Mobile application developers have never had it better – or worse.

Nike+ expands mobile strategy with Android app

Published: June 25, 2012

Nike is bringing its Nike+ Running app to Android users for the first time, giving the brand an opportunity to reach more runners via their mobile devices.

Brand Watch: Why Gilt Groupe wins at mobile-first

Published: June 22, 2012

Nowadays marketers are constantly looking at ways to create their own mobile-first brand. Companies should follow in the steps of Gilt Groupe, which is increasingly raising the bar and continuing to build its mobile-first powerhouse.

Procter & Gamble takes users on a beauty tour of London via new app

Published: June 18, 2012

Procter & Gamble is bringing its online beauty magazine Beauty Recommended to mobile via a new application, providing users with interactive tours of some of London's best beauty-related spots.